UK The Savvy Food Shopper Market Report
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Providing the most comprehensive and up-to-date information and analysis of the The Savvy Food Shopper market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This report explores consumers’ grocery shopping habits and attitudes with a focus on ‘savvy’ shopping.
What you need to know
A return to more price-conscious food shopping habits, as real incomes have been falling since early 2017, is evident. Two fifths of adults report being more careful with how much they spend on food in retail than a year ago, with just 5% being less careful. An astute mindset more generally is firmly ingrained, with 78% of food shoppers deeming themselves to be a savvy shopper.
Signalling the longevity of this attitude is that this is fuelled by emotional rewards. Over eight in 10 (83%) shoppers note that it feels good to save money on food. Against this background, the grocers cannot afford to take the focus off low prices and excellent value for money. Marketing messages which play on the emotional rewards from outsmarting the system will chime. The strong appeal of steps like combatting food waste and making swaps to cheaper ingredients point to these as platforms for brands and retailers to connect with savvy shoppers beyond price.
Expert analysis from a specialist in the field
Written by Emma Clifford, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
A savvy shopping mentality is firmly ingrained among UK consumers when it comes to their grocery purchases. That this is underpinned by emotions as well as by monetary gains, signals continuing longevity.
Associate Director - Food & Drink
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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