UK The Senior BPC Consumer Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the The Senior BPC Consumer market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Throughout this report, references to ‘BPC products’ denote items from the following categories:
- Facial skincare
- Hand and body products, including skincare, body wash and soap
- Colour cosmetics
- Hair colourants.
Key points included
- Brands are talking the talk, but are they walking the walk?
- Aspirations of seniors reflect those of Millennials
- Targeting seniors with technology
What you need to know
The senior BPC consumer (aged 55+) shows much the same aspirations as their younger counterparts; they desire to feel confident, attractive and look healthy. However age representation remains an issue, with 39% of over-55s considering it important that a beauty/grooming brand is designed for their age whilst 37% want to see products arranged by age suitability in-store.
In addition, despite the shift in the ageing narrative in advertising campaigns, there remains a lack of pro-age products designed for this demographic, which could be stifling engagement.
Expert analysis from a specialist in the field
Written by Roshida Khanom, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The senior BPC consumer has much the same aspirations to feel confident and look attractive as their younger counterparts, however the desire for age representation suggests that the category is still not catering to their individual needs. Despite the shift in the way ageing is discussed in brand communication, there has been little NPD in products designed with the older consumer in mind. With beauty routines showing little change with age, brands can do more to educate older consumers on the need to adapt their products with changing skin/hair needs, as well as offer products specifically for their age.
Associate Director - Beauty & Personal Care
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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