Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Toilet Cleaning, Bleaches and Disinfectants market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Hera Crossan, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The toilet and hard surface care markets are at a crossroads, with brands seeking to arrest a long-term decline in value sales. The rise of multipurpose cleaners may have actually been bad news for brands in the long run, with consumers seeing them as commoditised and interchangeable. However, eco-friendly products have shown fast growth, suggesting a future path to increased sales in the segment.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This Report examines the following markets:
- Multipurpose cleaners, including antibacterial cleaners
- Kitchen cleaners
- Floor cleaners
- Bathroom cleaners
- Shower cleaners
These products come in a number of formats, including sprays,
mousses, creams, foams and disposable wipes.
This Report also examines the following product categories in
regard to keeping toilets clean and fresh:
- Toilet cleaners, including liquids/gels and flushable toilet wipes
- In-bowl rim blocks and liquids/gels
- In-cistern blocks
- Implements, including disposable brushes and refills
- Bleaches, including thick and thin liquid bleaches and bleach
- Disinfectants, including disinfectant liquids and sprays, and