UK Toy Retailing market report
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Providing the most comprehensive and up-to-date information and analysis of the Toy Retailing market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
For the purposes of this Report, Mintel has used the following definitions:
This Report defines toys and games as specifically children’s toys that are supplied by specialist companies and sold through independent or multiple toyshops, toy departments in department/ variety stores, grocery multiples and catalogue showrooms.
In such a diverse market, there is inevitably some blurring of the definition in some categories such as in the arts and crafts sector, for example. In this instance, general stationery and artists’ materials are excluded, and only colouring sets and painting materials solely aimed at children are included. We exclude Christmas decorations, fireworks and party stationery. In our space audits, we have included merchandise such as nursery goods, which do not fall within the market for toys and games, but which are a major product line for some companies. For details on the nursery market see Mintel’s Nursery and Baby Equipment – UK, February 2016 Report.
Video games and consoles, laptops and tablet computers are also excluded from this Report but children’s electronic toys such as VTech toys are included. For details on the market for video games and consoles see Mintel’s Video Games and Consoles – UK, October 2015 Report.
The market for toys includes bicycles for children. There is more information on the market for bicycles in Mintel’s Bicycles – UK, March 2016 Report.
Expert analysis from a specialist in the field
Written by Tamara Sender, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In an increasingly competitive toy market, toy specialists need to do all they can to stand out from generalists. Given that almost two fifths of shoppers have visited a store before buying a toy and parents view shopping trips as a way of bonding with their kids, there are more opportunities for toy retailers to make the in-store shopping experience more fun in order to encourage families to see them as a destination venue where they can spend time playing as well as shopping for toys.
Senior Consumer Analyst
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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