UK Visitor Attractions market report
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Providing the most comprehensive and up-to-date information and analysis of the Visitor Attractions market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
intel has chosen to examine the following types of visitor attraction as the core focus of this Report:
- Country parks
- Heritage and visitor centres
- Historic properties (including historic houses, palaces, castles, forts, historic monuments, archaeological sites, historic ships, windmills, watermills and other historic properties)
- Museums, art galleries and science centres
- Places of worship (cathedrals, churches when visited specifically as a visitor attraction, not as a place of regular worship)
- Steam/heritage railways
- Theme parks
- Zoos, wildlife parks and aquariums.
Mintel primarily follows VisitEngland’s definitions of the above categories of visitor attraction. VisitEngland defines a visitor attraction as follows:
“An attraction where it is feasible to charge admission for the sole purpose of sightseeing. The attraction must be a permanently established excursion destination, a primary purpose of which is to allow access for entertainment, interest, or education; rather than being primarily a retail outlet or a venue for sporting, theatrical, or film performances. It must be open to the public, without prior booking, for published periods each year, and should be capable of attracting day visitors or tourists as well as local residents.”
Although consideration is given in the report to both domestic UK visitors and inbound visitors from overseas, the focus of Mintel’s exclusive consumer research is the domestic market.
Expert analysis from a specialist in the field
Written by David Walmsley, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Visitor attractions continue to benefit from an expanding pool of potential patrons as a weak pound boosts inbound tourism and holidaying at home, while new technologies and venue formats have an important role to play in keeping experiences refreshed.
Senior Leisure Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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