Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Vitamins, Minerals and Supplements market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alyson Parkes, a leading analyst in Food & Drink and healthcare, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The UK’s health trend has underpinned much of the success in the market over the last 4 years; however, an increasing focus on exercise and healthy eating has lessened consumer reliance upon vitamins and supplements. The upsurge in popularity of elimination diets provides an opportunity, while exploring tailored supplement plans should help brands to remain relevant in the current health-orientated climate.
Food & Drink and Healthcare Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report includes non-prescription, OTC (over-the-counter) vitamins, minerals, and supplements in all formats including liquid, tablet, gummy, or chewables. The market has been divided into the following segments:
Vitamins: including multivitamins and single-dose vitamins (ie Vitamins A,
B, C, D, E etc).;
Minerals: iron, zinc, calcium, potassium, magnesium, copper,
Dietary supplements: includes supplements such as cod liver oil, fish oils, GLAs (gamma-linolenic acids), evening primrose oil, glucosamine and herbs such as garlic, ginseng and ginger.