UK What Children Think Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the What Children Drink market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This Report examines the behaviour and attitudes of UK parents of children aged 7-15 and UK children aged 7-15 in relation to non-alcoholic drinks.
What you need to know
A wide range of different drinks are bought by parents for children. Once children reach the ages of 10-15 they are also important purchasers independently of their parents, with half sometimes buying drinks on their way to or from school.
With parents looking for healthier drinks when shopping for their kids and with school policies promoting them, healthier drinks remain a key area for brands to focus on. Parents limiting their kids’ intake of fizzy drinks and fruit juice, and schools encouraging the drinking of free drinking water throughout the school day, both add weight to this.
While healthier drinks are likely to be the clear winners in the coming years, the government and media spotlight on packaging waste looks set to pose a challenge to all packaged drinks, but particularly single-use ones. Against this background, drinks brands will increasingly need to emphasise their health and environmental credentials, while at the same time having branding and flavours that appeal to kids who exert a big influence on purchasing.
Expert analysis from a specialist in the field
Written by Richard Caines, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
A wide range of drinks are bought by parents for children. With parents looking for healthier drinks when shopping for their kids and with school policies promoting them, healthier drinks remain a key area for brands to focus on. Single-serve drinks could come under pressure in the coming years, though, as a result of concerns about packaging waste.
Senior Food & Drink Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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