Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the White Spirits and RTDs market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alice Baker, a leading analyst in the Research sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Recommendations, either from friends/family or from drinks professionals, are pivotal in bringing new users to white spirits. Shared discounts and marketing themed around shared knowledge offer viable means for companies to persuade people to recommend their products. The influence of bartenders also offers venues scope to encourage trading up.
Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this report
For the purpose of this Report, the following definitions have been
Vodka is a clear, colourless, almost odourless spirit made from
the distillation of potatoes, and sometime from corn, rye, wheat,
sugar beet molasses or other agricultural matter. The European
Union requires that vodka must have a minimum ABV (Alcohol by
Volume) of 37.5%. Flavoured vodkas such as Smirnoff Blueberry
and Absolut Raspberri Vodka, which are simple flavoured versions
of the base spirits, are included in this Report.
Gin predominantly derives its flavour from juniper berries and falls
into two distinct categories: distilled gin is made from re-distilling
the neutral spirit of agricultural origin with juniper berries and
other botanicals, while compound gin is made by flavouring the
neutral spirit with flavourings without re-distilling it and is hence
typically considered inferior in quality.
White rum is produced from sugarcane juice and molasses. Unlike dark rum, it is aged in plain oak casks or stainless steel
tanks. Bacardi and Malibu are the two best-known brands in this
Tequila is a distilled beverage made from the blue agave plant,
primarily in the area surrounding the city of the same name in
Mexico. Tequila is most often made at 38-40% ABV but can also
be produced at 31-55%. Mezcal is made from the Maguey plant,
a type of agave plant, although it remains decidedly niche in the
RTDs is a trade term used to describe any drink featuring an
alcoholic drink and a mixer sold pre-mixed typically either in
bottles or cans. They include fruit-, herb-, soda- or water-based,
still or carbonated drinks combined with at least one base spirit,
and usually have an ABV of 4-6%. Mintel uses the terms RTDs
and pre-mixed drinks interchangeably in this Report.
Not all RTDs are made from white spirits (eg Jack Daniel’s &
Coke in a can), although white spirits have traditionally been the
base spirit for this category. This Report will analyse the whole
RTD market, not just those products with white spirits as a base.
The market size includes both on-trade and off-trade sales.