UK Winter Holidays Abroad market report
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Providing the most comprehensive and up-to-date information and analysis of the Winter Holidays Abroad market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
The range of destinations that UK consumers are visiting for winter sun has reduced as political unrest is still present in previously popular resorts. This has resulted in increased demand for Spain, its islands, Portugal, and long-haul destinations.
Europe suffered from another winter season of very late snowfall which has negatively impacted many ski resorts. It indicates that these businesses need to think about ways to cater to holidaymakers who are non-skiers in a bid to attract a different type of clientele.
Covered in this Report
This Report covers all winter holidays abroad, which are trips including an overnight stay, whether they are short breaks of one to three nights or longer holidays of four or more nights, both in European and non-European countries. Winter holidays taken in the UK are not included.
Expert analysis from a specialist in the field
Written by Helen Fricker, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Ski resorts need to be prepared for future winters with late snowfall. There is a market for non-ski snow holidays so operators need to do more to promote the facilities and non-skiing activities available. Avid skiers are likely to wait until later in the season to visit Europe or may seek out destinations outside of Europe resulting in further demand for China and Canada/USA.
Associate Director - Leisure
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