Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Women's Haircare market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alex Fisher, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Growth in the women’s haircare market has been driven by a continued focus on caring needs, especially driven by conditioning treatments. However, as mass brands develop their own versions of salon regimes, prestige brands will need to prove their worth to remain relevant. Regardless of price point, winning brands have proactively adapted to women’s hair concerns. Expert reputations can be built on educating women about hair type and the right products to use.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
Within this Report, Mintel defines ‘women’s haircare’ as all
haircare that is not specifically targeted at men. Accordingly, all
market and launch information includes data for unisex haircare.
- Shampoos: All types of shampoo for washing hair including
beauty or standard shampoos as well as anti-dandruff/
medicated types. Also includes two-in-one shampoo and
conditioners, and dry shampoo.
- Conditioners and treatments: Rinse-out and leave-in
conditioners, intensive treatments such as hot oils, serums,
masks and sprays.
- Styling products: All products that are used to style, sculpt
or fix the hair. These include mousses, gels, gel sprays, jelly,
styling sprays, lotions, serums, gums, glue, paste, mud, clay,
waxes, creams, milks, styling water, glosses and hairsprays.
Sales of shampoo, conditioner and styling products through all
retail outlets and sold by hair salons for home use are covered by