Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the World Cuisines market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Richard Caines, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Improved ranges, particularly in own-label and in emerging cuisines, are providing a boost to sales. With interest in emerging world cuisines still significantly higher than current at-home eating though, a big opportunity exists for further sales growth through building familiarity with less widely eaten dishes. This includes using promotions and sampling to encourage trial, and giving consumers the confidence to try different cuisines at home through more information about what dishes taste like and shortcuts to preparing them.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this report
This report examines the UK retail market for world food. For
the purpose of this report, world foods are defined as beyond
European and North American foods.
The market size covers the following types of cuisines:
- Chinese food – includes Peking, Cantonese and other Chinese variations
- Indian food
- Mexican/Tex-Mex food
- Other oriental/international food
The following food categories are covered in the market size:
- Ready meals – ambient, chilled and frozen ready meals. This
also includes meal kits, chilled and ambient, which contain
ingredients for specific ethnic dishes.
- Cooking sauces – wet sauces (including pour-over and stir-fry)
and dry sauces that are added to vegetables, meat or fish, in
jars, tins or sachets/pouches.
- Accompaniments/ingredients – Chinese crackers, chutneys
and pickles, poppadoms, salsa, condiments/sauces,
seasonings/spices, cooking pastes, breads (including naan,
chapattis, tortillas), Mexican chips/taco shells and other ethnic
cooking ingredients (eg coconut milk/cream).
Rice/noodles are excluded from the market size, unless part of a
ready meal/meal kit and are covered in Pasta, Rice and Noodles
– UK, February 2018.
Sales through restaurants and takeaways are excluded.