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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Yogurt and Yogurt Drinks market, its consumers and the major players who make up the market.

Mintel has the answers you’re looking for

  • What are the key challenges facing the industry?
  • Who is the consumer and what do they want?
  • Where are the opportunities, where are the risks and what lies ahead?

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Key points included

  • Need for expansion in no added sugar children’s yogurts
  • Companies must demonstrate their commitment to sustainable packaging
  • Emphasis on live cultures is needed to strengthen digestive health associations

Covered in this report

This report examines the UK retail market for yogurts and yogurt drinks. Sales through foodservice establishments are excluded.

Mintel’s definition of yogurt includes spoonable yogurt, fromage frais and yogurt drinks. Functional fermented milk drinks such as Yakult are included in the Report since cultures similar to those contained therein feature in products positioned as yogurt. The market size includes quark as it is a fermented dairy product, however its share of the market is small.

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Expert analysis from a specialist in the field

Written by Alice Baker, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Widespread consumer concerns around the packaging waste generated by yogurt/yogurt drinks signals a warning to the category given the wider movement against plastic. However, companies which are proactive in developing more eco-friendly packaging, for example with recycled plastic, stand to burnish their image as socially responsible and to boost salesAlice Baker
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • The market
            • Inflation drives sales growth over 2014-19
              • Further inflation and weak volume sales growth expected for 2019-24
                • Figure 1: UK retail value sales of spoonable and drinking yogurt, 2014-24
              • Spoonable yogurt volume sales rise while drinking yogurt remains flat in 2019
                • War on sugar continues
                  • Companies and brands
                    • Mixed fortunes for Müller brands
                      • Figure 2: UK retail value sales of spoonable yogurt, by leading brands, 2018/19*
                    • Actimel sees sales slip as competition heats up in yogurt drinks
                      • Low fat remains the primary health claim in 2018
                        • Advertising spend rises in 2018
                          • Müller Corner is the most widely seen as delicious, while Activia leads on health associations
                            • The consumer
                              • Spoonable yogurt usage rises
                                • Yogurt drinks enjoy more frequent uptake from users
                                  • Figure 3: Usage of yogurt and yogurt drinks, May 2019
                                • Treating oneself is a key reason to eat spoonable yogurts
                                  • Figure 4: Reasons for eating/drinking yogurt and yogurt drinks, May 2019
                                • A third of buyers would pay more for thick-textured products
                                  • Figure 5: Attributes seen as worth paying more for in yogurts and yogurt drinks, May 2019
                                • Consumers’ environmental concerns impact the yogurt category
                                  • Figure 6: Behaviours relating to yogurt and yogurt drinks, May 2019
                                • Parents’ health concerns both benefit and hinder children’s yogurts
                                  • Figure 7: Attitudes towards yogurt and yogurt drinks, May 2019
                                • What we think
                                • Issues and Insights

                                  • Companies must demonstrate their commitment to sustainable packaging
                                    • The facts
                                      • The implications
                                        • Need for expansion in no added sugar children’s yogurts
                                          • The facts
                                            • The implications
                                              • Emphasis on live cultures is needed to strengthen digestive health associations
                                                • The facts
                                                  • The implications
                                                  • The Market – What You Need to Know

                                                    • Inflation drives sales growth over 2014-19
                                                      • Further inflation and weak volume sales growth expected for 2019-24
                                                        • Spoonable yogurt volume sales rise while drinking yogurt remains flat in 2019
                                                          • War on sugar continues
                                                          • Market Size and Forecast

                                                            • Inflation drives sales growth over 2014-19
                                                              • Figure 8: UK retail sales for spoonable and drinking yogurt, by value and volume, 2014-24
                                                            • Ongoing retailer price competition to limit effects of inflation in 2019-24
                                                              • Ageing UK population to hinder volume sales growth over 2019-24
                                                                • Figure 9: UK retail value sales of spoonable and drinking yogurt, 2014-24
                                                                • Figure 10: UK retail volume sales of spoonable and drinking yogurt, 2014-24
                                                              • Forecast methodology
                                                              • Market Segmentation

                                                                • Spoonable yogurt sales get a modest boost in 2019
                                                                    • Figure 11: UK retail sales of spoonable yogurt, by value and volume, 2014-19
                                                                  • Drinking yogurt volume sales remain largely flat in 2019
                                                                    • Figure 12: UK retail sales of drinking yogurt, by value and volume, 2014-19
                                                                • Market Drivers

                                                                  • War on sugar continues
                                                                    • Yogurts sector makes progress on sugar reduction …
                                                                      • … but no added sugar claims remain niche
                                                                        • Children’s yogurts once again come under fire for their sugar content
                                                                          • New Change4Life campaign urges parents to swap to less sugary foods
                                                                            • Products designated as ‘Good Choices’ by Change4Life must put this front-and-centre
                                                                              • Consumer interest in gut health provides opportunities for yogurt
                                                                                • Public focus on the environment impacts the category
                                                                                  • A third of users have cut down on dairy yogurt for environmental reasons
                                                                                    • Environmental pledges attract interest
                                                                                      • Yogurt/yogurt drinks packaging waste is a concern for many
                                                                                        • Government plans add to urgency for companies to take action on plastic
                                                                                          • Dairy price fluctuations have consequences for yogurt category
                                                                                            • Weather extremes of 2018 drive up dairy prices
                                                                                              • Uncertainty lingers around Brexit
                                                                                                • Ageing UK population to hinder sales growth for spoonable yogurts
                                                                                                • Companies and Brands – What You Need to Know

                                                                                                  • Mixed fortunes for Müller brands
                                                                                                    • Actimel sees sales slip as competition heats up in yogurt drinks
                                                                                                      • Low fat remains the primary health claim in 2018
                                                                                                        • Advertising spend rises in 2018
                                                                                                          • Müller Corner is the most widely seen as delicious, while Activia leads on health associations
                                                                                                          • Market Share

                                                                                                            • Mixed results for Müller brands
                                                                                                              • Müller Corner revives its fortunes
                                                                                                                • Further sales decline for Müllerlight
                                                                                                                  • Figure 13: Leading brands’ sales and share in the UK spoonable yogurts market, by value and volume, 2016/17-2018/19
                                                                                                                • Public focus on sugar continues to erode sales of children’s yogurts
                                                                                                                  • Alpro loses momentum amid increased competition in plant-based yogurts
                                                                                                                    • Total benefits from the continuing Greek yogurt trend
                                                                                                                      • NPD helps own-label to grow
                                                                                                                        • Actimel sees sales slide as competition heats up in yogurt drinks
                                                                                                                          • Figure 14: Leading brands’ sales and share in the UK yogurt drinks market, by value and volume, 2016/17-2018/19
                                                                                                                          • Figure 15: Leading brand owners’ sales and share in the UK yogurt drinks market, by value and volume, 2016/17-2018/19
                                                                                                                      • Launch Activity and Innovation

                                                                                                                        • Low fat remains the primary health claim in 2018
                                                                                                                          • Figure 16: New product launches in the UK yogurt and yogurt drinks market, by top 20 claims (sorted by 2018), 2015-19
                                                                                                                        • Danone releases limited edition flavours and designs for Light & Free
                                                                                                                          • Figure 17: Danone Light & Free collaborates with artists and designers, 2019
                                                                                                                        • Müller extends Müllerlight …
                                                                                                                          • … and revives Amore
                                                                                                                            • Figure 18: Examples of new L/N/R fat launches from Müller, 2019
                                                                                                                          • Competition heats up in low-fat Greek-style yogurts
                                                                                                                            • …including entries from specialist health and free-from brands …
                                                                                                                              • … but these face competition from own-label
                                                                                                                                • Figure 19: Examples of low-fat plain Greek-style yogurt launches, 2018-19
                                                                                                                              • Lidl unveils Icelandic-style yogurt drinks
                                                                                                                                • Figure 20: Example of Lidl Icelandic style yogurt drinks range, 2018
                                                                                                                              • No added sugar claims rise in 2018
                                                                                                                                • Müller develops new culture to cut sugar content
                                                                                                                                  • Actimel’s new Shots range offers potential rival to energy drinks
                                                                                                                                    • Figure 21: Actimel launches Shots range of yogurt drinks with functional health claims, 2018
                                                                                                                                  • Environmentally friendly packaging claims are widespread, but little real innovation
                                                                                                                                    • The Collective redesigns its lids to improve their recyclability
                                                                                                                                      • Further activity in kefir
                                                                                                                                        • Various brands launch spoonable kefirs
                                                                                                                                          • The Collective claims UK first with children’s kefir-yogurts
                                                                                                                                            • Figure 22: examples of spoonable kefir launches, 2018-19
                                                                                                                                          • Coyo unveils vegan kefir made with coconut milk
                                                                                                                                            • Danone extends its Light & Free brand into kefir
                                                                                                                                              • Figure 23: Light & Free extends into kefir, 2019
                                                                                                                                            • Odysea goat’s milk kefir emphasises ethics and provenance
                                                                                                                                              • Organic brands highlight their ethical commitments
                                                                                                                                                • Emphasis on care for the environment is much needed in the dairy category
                                                                                                                                                  • Figure 24: Organic brands put the focus on ethics, 2019
                                                                                                                                                • Müller continues to lead on launches over 2018-19
                                                                                                                                                  • Figure 25: New product launches in the UK yogurt and yogurt drinks market, by top 10 companies (sorted by 2018), 2015-19
                                                                                                                                                • Müller expands the Müller Corner range …
                                                                                                                                                  • Figure 26: Examples of new Müller Corner launches, 2018-19
                                                                                                                                                • … including harnessing the unicorn trend
                                                                                                                                                  • Figure 27: Müller harnesses the unicorn trend with Unicorner
                                                                                                                                                • Private label launch activity rises in 2018
                                                                                                                                                  • Figure 28: New product launches in the UK yogurt and yogurt drinks market, by private label and branded, 2015-19
                                                                                                                                                • Premium launches emphasise ingredients and indulgence
                                                                                                                                                  • The Co-op releases yogurt with gin compote
                                                                                                                                                    • Figure 29: Examples of premium private-label yogurt launches, 2018-19
                                                                                                                                                  • Unusual flavours help with standout
                                                                                                                                                    • Figure 30: New product launches in the UK yogurt and yogurt drinks market, by top 10 flavours (sorted by 2018), 2015-19
                                                                                                                                                  • Organic and niche brands explore spice and botanical flavours
                                                                                                                                                    • Figure 31: Examples of yogurts with spice/botanical flavours, 2018-19
                                                                                                                                                  • Sorbet- and cocktail-inspired yogurts blur the boundaries with desserts
                                                                                                                                                    • Figure 32: Launches blurring the boundaries with desserts, 2018-19
                                                                                                                                                  • Petits Filous unveils yogurt drink with sports cap
                                                                                                                                                    • Figure 33: Petits Filous launches yogurt drink with sports cap, 2019
                                                                                                                                                • Advertising and Marketing Activity

                                                                                                                                                  • Advertising spend rises in 2018
                                                                                                                                                    • Figure 34: Total above-the line, online display and direct mail advertising expenditure on yogurt and yogurt drinks, 2015-19 (sorted by 2018)
                                                                                                                                                  • Müller remains the leading advertiser in 2018
                                                                                                                                                    • Müllerlight continues to emphasise its links with British Athletics
                                                                                                                                                      • Figure 35: Outdoor advert promoting Müllerlight’s reformulation, 2019
                                                                                                                                                    • TV advert for Müller Quark emphasises the product’s Alpine origins
                                                                                                                                                      • Danone continues to focus on Activia in 2018
                                                                                                                                                        • Light & Free looks to evoke the feel-good factor
                                                                                                                                                          • Link-up with artists aims for lifestyle positioning
                                                                                                                                                            • Lifestyle positioning is needed in the yogurt category to address low brand loyalty
                                                                                                                                                              • Arla focuses on inner strength in new Skyr advert
                                                                                                                                                                • Emmi portrays Onken as helping people to find ‘inner happiness’
                                                                                                                                                                  • Recipe suggestions used to promote yogurts’ versatility
                                                                                                                                                                    • Yeo Valley links with bloggers to appeal to health-conscious parents
                                                                                                                                                                      • Figure 36: Example of social media post by blogger mother, later retweeted by Yeo Valley
                                                                                                                                                                    • Nielsen Ad Intel coverage
                                                                                                                                                                    • Brand Research

                                                                                                                                                                        • Brand map
                                                                                                                                                                          • Figure 37: Attitudes towards and usage of selected brands, May 2019
                                                                                                                                                                        • Key brand metrics
                                                                                                                                                                          • Figure 38: Key metrics for selected brands, May 2019
                                                                                                                                                                        • Brand attitudes: Activia is the most widely rated as caring about health and wellbeing
                                                                                                                                                                          • Figure 39: Attitudes, by brand, May 2019
                                                                                                                                                                        • Brand personality: Yeo Valley is the most widely seen as ethical
                                                                                                                                                                          • Figure 40: Brand personality – macro image, May 2019
                                                                                                                                                                        • Müller Corner scores highest on taste associations
                                                                                                                                                                          • Figure 41: Brand personality – micro image, May 2019
                                                                                                                                                                        • Brand analysis
                                                                                                                                                                          • Müller Corner scores highest on taste associations
                                                                                                                                                                            • Figure 42: User profile of Müller Corner, May 2019
                                                                                                                                                                          • Activia comes top for health associations
                                                                                                                                                                            • Figure 43: User profile of Activia, May 2019
                                                                                                                                                                          • Yeo Valley does well on ethical and natural associations
                                                                                                                                                                            • Figure 44: User profile of Yeo Valley, May 2019
                                                                                                                                                                          • Müllerlight has something of a health halo, but also does well on the fun factor
                                                                                                                                                                            • Figure 45: User profile of Müllerlight, May 2019
                                                                                                                                                                          • Arla Skyr’s high protein proposition drives higher usage among women
                                                                                                                                                                            • Figure 46: User profile of Arla Skyr, May 2019
                                                                                                                                                                          • Yakult comes a close second to Activia on health perceptions
                                                                                                                                                                            • Figure 47: User profile of Yakult, May 2019
                                                                                                                                                                        • The Consumer – What You Need to Know

                                                                                                                                                                          • Spoonable yogurt usage rises
                                                                                                                                                                            • Yogurt drinks enjoy more frequent uptake from users
                                                                                                                                                                              • Treating oneself is a key reason to eat spoonable yogurts
                                                                                                                                                                                • A third of buyers would pay more for thick-textured products
                                                                                                                                                                                  • Consumers’ environmental concerns impact the yogurt category
                                                                                                                                                                                    • Parents’ health concerns both benefit and hinder children’s yogurts
                                                                                                                                                                                    • Usage of Yogurt and Yogurt Drinks

                                                                                                                                                                                      • Spoonable yogurt usage rises
                                                                                                                                                                                        • Figure 48: Usage of yogurt and yogurt drinks, May 2019
                                                                                                                                                                                      • Ageing UK population to hinder yogurt sales growth
                                                                                                                                                                                        • Slowing growth in child population to limit yogurt sales growth
                                                                                                                                                                                          • A quarter of adults drink yogurt drinks
                                                                                                                                                                                            • Drinking yogurts see more frequent usage than spoonable
                                                                                                                                                                                              • Figure 49: Usage frequency for yogurt and yogurt drinks, May 2019
                                                                                                                                                                                          • Reasons for Eating/Drinking Yogurt and Yogurt Drinks

                                                                                                                                                                                            • Spoonable yogurt has fairly strong treat associations
                                                                                                                                                                                              • Figure 50: Reasons for eating/drinking yogurt and yogurt drinks, May 2019
                                                                                                                                                                                            • The feel-good factor can be pushed more strongly in advertising
                                                                                                                                                                                              • Digestive health associations linger around yogurt
                                                                                                                                                                                                • Companies could take greater advantage of the consumer focus on gut health
                                                                                                                                                                                                  • Yogurt drinks lead on immune health associations
                                                                                                                                                                                                    • Energy-boosting qualities are especially valued by under-35s
                                                                                                                                                                                                      • Certain ingredients spark energy associations
                                                                                                                                                                                                        • Figure 51: International examples of yogurts/yogurt drinks with ginseng and guarana, 2019
                                                                                                                                                                                                    • Attributes Seen as Worth Paying More For in Yogurts and Yogurt Drinks

                                                                                                                                                                                                      • A third of yogurt/yogurt drink buyers would pay more for thick textures
                                                                                                                                                                                                        • Opportunities for expansion in thicker-textured yogurt drinks
                                                                                                                                                                                                          • Figure 52: Attributes seen as worth paying more for in yogurts and yogurt drinks, May 2019
                                                                                                                                                                                                        • Innovative flavours appeal especially to under-25s
                                                                                                                                                                                                          • Unusual flavours help challenger brands to differentiate themselves
                                                                                                                                                                                                            • Competitions and seasonal flavours should help to engage consumers
                                                                                                                                                                                                              • Figure 53: International examples of yogurts with seasonal flavours, 2018-19
                                                                                                                                                                                                            • A quarter of buyers would pay more for high animal welfare
                                                                                                                                                                                                              • High animal welfare is underexplored within the yogurts category
                                                                                                                                                                                                                • Tangible statements on animal welfare can help to boost products’ appeal
                                                                                                                                                                                                                    • Figure 54: Example of spoonable yogurt with a tangible on-pack statement relating to animal welfare, 2019
                                                                                                                                                                                                                • Behaviours Relating to Yogurt and Yogurt Drinks

                                                                                                                                                                                                                  • Yogurt packaging’s environmental impact is a concern to many
                                                                                                                                                                                                                    • Figure 55: Behaviours relating to yogurt and yogurt drinks, May 2019
                                                                                                                                                                                                                  • Environmentally friendly packaging has wide appeal
                                                                                                                                                                                                                    • International brands reduce plastic use and explore alternatives to oil-based plastics
                                                                                                                                                                                                                      • Figure 56: International brands explore eco-friendly packaging options, 2019
                                                                                                                                                                                                                    • Concerns around plastic boost the image of alternative packaging formats
                                                                                                                                                                                                                      • Figure 57: Example of spoonable yogurt in glass jar, 2018
                                                                                                                                                                                                                    • Opportunities for cartons with a strong environmental angle
                                                                                                                                                                                                                      • Figure 58: International examples of yogurt drinks with sustainable habitat/resources claims relating to packaging, 2018-19
                                                                                                                                                                                                                    • A third of users have cut back on dairy yogurts/yogurt drinks for environmental reasons
                                                                                                                                                                                                                      • Non-dairy yogurts could do more to promote their environmental credentials
                                                                                                                                                                                                                        • Spelling out environmental commitments can help to add value
                                                                                                                                                                                                                          • Promotions underpin low brand loyalty within the category
                                                                                                                                                                                                                            • Flavour innovation offers an alternative means to appeal to shoppers
                                                                                                                                                                                                                            • Attitudes towards Yogurt and Yogurt Drinks

                                                                                                                                                                                                                              • Parents’ health concerns both benefit and hinder children’s yogurts
                                                                                                                                                                                                                                • Figure 59: Attitudes towards yogurt and yogurt drinks, May 2019
                                                                                                                                                                                                                              • Unflavoured yogurts for children are an unrealised opportunity
                                                                                                                                                                                                                                • Figure 60: International examples of unflavoured yogurts aimed at children, 2017-19
                                                                                                                                                                                                                              • References to PHE calorie guidelines should help strengthen products’ healthy image
                                                                                                                                                                                                                                • Opportunities for children’s yogurts with strong digestive health focus
                                                                                                                                                                                                                                  • Live cultures are widely associated with supporting digestive health
                                                                                                                                                                                                                                    • Especially important for spoonable yogurts to flag up their live cultures
                                                                                                                                                                                                                                      • Figure 61: Example of spoonable yogurt naming its live cultures on-pack, 2018
                                                                                                                                                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                      • Abbreviations
                                                                                                                                                                                                                                        • Consumer research methodology
                                                                                                                                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                          • Forecast methodology
                                                                                                                                                                                                                                              • Figure 62: Forecast of UK sales of spoonable and drinking yogurt, by value, best- and worst-case, 2019-24
                                                                                                                                                                                                                                              • Figure 63: Forecast of UK sales of spoonable and drinking yogurt, by volume, best- and worst-case, 2019-24
                                                                                                                                                                                                                                          • Appendix – Advertising and Marketing Activity

                                                                                                                                                                                                                                              • Figure 64: Total above-the line, online display and direct mail advertising expenditure on yogurt and yogurt drinks, by top three advertisers, 2015-19 (sorted by 2018)

                                                                                                                                                                                                                                          About the report

                                                                                                                                                                                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                                                          • The Consumer

                                                                                                                                                                                                                                            What They Want. Why They Want It.

                                                                                                                                                                                                                                          • The Competitors

                                                                                                                                                                                                                                            Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                                                          • The Market

                                                                                                                                                                                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                                                          • The Innovations

                                                                                                                                                                                                                                            New Ideas. New Products. New Potential.

                                                                                                                                                                                                                                          • The Opportunities

                                                                                                                                                                                                                                            Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                                                          • The Trends

                                                                                                                                                                                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                                                                                                          Description