Underwear - UK - June 2016
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“Men are driving growth in the underwear market, as they take a greater interest in their appearance and are now more inclined than women to see the latest fashion as an important factor when buying underwear. The high level of replacement buying, however, continues to hold back growth in the overall sector and retailers need to look to drive purchasing through product innovation and more frequently updated ranges.”
– Tamara Sender, Senior Fashion Analyst
This report examines the following issues:
The athleisure trend is driving demand for sports bras and more sporty styles of underwear, with more retailers expanding into this sector.
Consumers are most interested in underwear that feels more comfortable and innovations in softer wire and fabrics that are odourless, seamless and moisture-wicking will help shake up the market.
The product groups covered include:
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