Unprocessed Poultry and Red Meat - UK - November 2017
“The income squeeze heralds a return to savvy shopping habits and cost-saving swaps among consumers. Price competition is likely to ramp up, reinforcing the place of strategic price promotions. Flagging up cheaper options and swaps remain key ways for grocers to help consumers manage their finances and keep them in the meat category while budgets are tight.”
– Anita Winther, Research Analyst
This report examines the following issues:
- Cushioning the impact of an income squeeze on meat purchasing
- Consumer trust could give British meat an edge over imported post-Brexit
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