US Activewear market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Activewear market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers the US market for activewear including men’s and women’s sports apparel and sweat clothes. It examines types of clothing purchased, retailers shopped, and consumers’ attitudes and behaviors related to buying apparel in this category. The primary focus is on purchases made for oneself versus for others.
Athletic accessories and fitness equipment are excluded. While athletic shoes and wearable technology are mentioned in the Report, they are not the main focus, as they are covered in the following Reports:
- Mintel’s Men’s and Women’s Footwear – US, September 2016
- Mintel’s upcoming Wearable Technology – US, December 2016
- Mintel’s Wearable Technology – US, December 2015
This Report builds on the analysis presented in Mintel’s Fitness Clothing – US, October 2014 and September 2011 as well as Outdoor Enthusiasts – US, February 2015.
Expert analysis from a specialist in the field
Written by Diana Smith, a leading analyst in the Retail & Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The activewear sector is thriving in an otherwise soft apparel and footwear market. Although nearly three quarters of Americans are overweight or obese as of 2014, the onset of fitness trackers and other wearables is helping to positively influence change when it comes to health management. This should lead to higher levels of exercise, which in turn should propel the market forward.
Associate Director - Retail & Apparel
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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