US Activities of Toddlers and Preschoolers market report
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Providing the most comprehensive and up-to-date information and analysis of the Activities of Toddlers and Preschoolers market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report focuses on how parents spend time with their children aged 2-5 – specifically the activities that parents do with their children and their motivations for choosing those activities. For the purposes of this Report, Mintel defines toddlers and preschoolers by age: toddlers are aged 2-3 and preschoolers are aged 4-5. This Report is based on a survey of parents of toddlers and preschoolers who live in the household, not the children themselves. Parents were asked to consider their oldest child when answering survey questions.
Readers of this Report may be interested in the analysis presented in Mintel’s Lifestyles of Young Families – US, January 2017, Marketing to Moms – US, September 2016, and Kids as Influencers – US, March 2016.
Expert analysis from a specialist in the field
Written by Dana Macke, a leading analyst in the Lifestyles & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Parents are continually confronted with new and different ways to engage with their children: parenting apps help track and advise; digital content offers the possibility of cognitive development; and animated books bring kids’ stories to life on a tablet. However, despite digital innovations, parents still lean on traditional activities to entertain and educate their kids including: reading from books; watching kids’ programming on TV; and participating in active play such as hide-and-seek. For new products and services to grab parents’ attention, they will likely have some relationship to these traditional activities, and speak to the qualities parents find the most valuable – the ability to improve social skills, stimulate creativity, and hold their child’s attention.
Associate Director - Lifestyles & Leisure
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