Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Alcoholic Beverage Mixers market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Dollar sales of alcoholic beverage mixers have seen steady growth in recent years, growing 15% from 2012-17 (7% when adjusted for inflation). Volume sales of cordials, liqueurs, vermouth, and aperitifs increased by 16% over the same period. Continued interest in cocktail culture, especially on premise, is helping here, as is a growing array of products that consumers can turn to for help in making cocktails/mixed drinks at home. The major challenge to the category is below-average home consumption of these drink types. Establishing a stronger tie with at-home consumption will help products hit their mark and grow adoption and sales.
Associate Director - Food & Drink
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report includes retail sales of non-alcoholic mixers typically
added to alcohol to make alcoholic cocktails and mixed drinks.
Products include “just add alcohol” mixes designed for specific
cocktails (eg Bloody Mary mix, Margarita mix). Products covered
include liquid (refrigerated, shelf stable, and frozen) and powdered
mixes. The report also covers on- and off-premise sales of cordials,
liqueurs, vermouth, and aperitifs.
The Report is segmented as follows, with two different market sizes:
- Dollar sales of alcoholic beverage mixers (only including “just
add alcohol” mixes designed for specific cocktails)
- Volume sales of cordials, liqueurs, vermouth, and aperitifs
This Report excludes the following categories, covered in other
- RTD (ready-to-drink) prepared cocktail (covered in RTD Alcoholic
Beverages – US, December 2016)
- Carbonated soft drinks, seltzer, tonic water, club soda (covered
in Carbonated Soft Drinks – US, April 2017)
- Juice (covered in Juice and Juice Drinks – US, May 2017)