America’s Pet Owners Market Report 2023
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This report offers a complete analysis of pet owners in the US from a consumer perspective. The full report features consumer profiles, attitudes, and habits, alongside an overview of the US pet care market and the trends influencing the industry. Below is a summary of the key areas covered, and a selection of handpicked insights from the report itself.
Pets hold an indispensable role in the lives of Americans, with roughly three-quarters of adults reporting ownership of at least one pet. The need for companionship is a key driver of pet ownership in the US, with over half of pet owners reporting this as a reason for ownership, highlighting the growing link between pet ownership and personal wellbeing. With pet ownership on the rise, the demand for pet-friendly travel and leisure experiences will grow, and is something that brands in these industries should consider.
Like many categories, the pet care products and services market experienced significant volatility between 2020 and 2023 due to strong demand, scarcity of goods, high labor costs and global supply chain issues, resulting in rapidly rising prices. While high prices are putting pressure on consumer spending and the premiumisation trend that had previously propelled category growth, category resilience is underpinned by pet owners’ willingness to prioritize their pets’ wellbeing.
Purchase Mintel’s full report to learn about the pet care market in more detail. Our expert analysts provide recommendations and opportunities for growth in this expanding market, as well as a breakdown of recent launch activity and innovation in the industry. Readers of this report may also be interested in Mintel’s US Pet Food Market Report 2023.
This report, written by Fiona O’Donnell, a leading consumer lifestyles analyst, delivers in-depth commentary on America’s Pet Owners and recommendations for growth and innovation.
Americans remain dedicated to ensuring their pets wellbeing, even in the face of rising prices, prioritizing mental health, wellness and shared experiences.
Fiona O’Donnell
Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure
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Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.