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Providing the most comprehensive and up-to-date information and analysis of the America's Pet Owners market, its consumers and the major players who make up that market.
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How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
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What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Rebecca Cullen, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Pet ownership in the US continues to climb, propelling the market forward. The market reached an estimated $86.7 billion in 2018 (up 6% over the prior year), with growth experienced among all segments (pet food, pet supplies, veterinary services, pet services).
Household Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, Mintel has used the following
- Pet owners: adults aged 18+ who own a cat or dog, but
may also own other animals
- Pet non-owners: adults aged 18+ who don’t own any
- Exclusive cat owner: adults aged 18+ who own at least
one cat, and do not have pets of other species
- Exclusive dog owner: adults aged 18+ who own at least
one dog, and do not have pets of other species
The market segments include the following:
- Pet food: Food and treats for household pets, including
cats, dogs, small animals (eg hamsters, rabbits), fish,
reptiles, and birds. Food for dogs and cats may be dry,
wet/canned, semi-moist, or in the form of treats.
- Pet supplies: Supplies for household pets including cats,
dogs, small animals (hamsters, etc), reptiles, fish, and
birds; horse care items are not included. Supplies include,
but are not limited to: litter/deodorant, rawhide dog chews,
dog/cat supplies (ie grooming, collars, leashes, toys,
bedding, feeding equipment, and over-the-counter flea
and tick treatments), and non-dog/cat supplies (ie indoor
aquariums and aquarium accessories and bird feeders).
- Veterinary services: Routine exams, surgical and
nonsurgical treatments, lab services, etc. Includes only
services provided by veterinarians who predominantly or
exclusively treat companion animals.
- Pet services: Grooming, boarding, training, etc. Includes
pet service revenues at veterinary offices and pet stores,
in addition to businesses primarily offering pet services.
Service estimates are based on retail sales only and do not
include private transactions, such as freelance dog walkers
or pet sitters.
Market size figures do not include the sale of live pets, either
through pet stores, breeders, or other channels.
This Report builds on analysis presented in Mintel’s America’s Pet
Owners – US, July 2017 and the August 2016, September 2015,
September 2014, March 2013, and September 2012 Reports of
the same title. Readers may also be interested in Mintel’s recent
Pet Food – US, August 2018 and Pet Supplies – US, June 2018
What you need to know
Pet ownership in the US continues to climb, propelling the market
forward. The market reached an estimated $86.7 billion in 2018
(up 6% over the prior year), with growth experienced among all
segments (pet food, pet supplies, veterinary services, pet services).
Looking ahead, the market will continue to see growth due to the
new generation of pet owners that seek to provide pets with a
healthy and happy life filled with products and experiences fit for