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US Approach to Health Management Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Approach to Health Management market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Demand on doctors is too much
  • Retail health clinics lack prestige in consumers’ choice for care
  • More treatment sources for mental health and exhaustion are needed

Covered in this report

This report will explore consumer trends and behaviors toward finding treatments and information for specific ailments or good health. It will also explore prompts for seeking remedies and the success consumers experience when seeking information and resources for health management to help companies and brands better market to consumers.

Expert analysis from a specialist in the field

Written by Marissa Gilbert, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumer spending on health-related services and products increased significantly from 2013-18, and a slowdown is nowhere in sight. Health management is universal, with many people placing significant pressure on medical professionals to guide their health and wellbeing through product recommendations and ailment and wellbeing care. With the foreseen doctor shortage and a broadening definition of what qualifies as a health and wellness provider, there’s an opportunity for market players to position themselves as go-to sources for health management Marissa Gilbert
Associate Director - Health & Wellness

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • Figure 1: Best- and worst-case forecast value sales of healthcare, at current prices, 2013-23
        • The issues
          • Demand on doctors is too much
            • Figure 2: Sources for treatment solution or information, by any health condition and good health, June 2019
          • Retail health clinics lack prestige in consumers’ choice for care
            • Figure 3: Interest in retail health clinic for treatment, by ailment, June 2019
          • More treatment sources for mental health and exhaustion are needed
            • Figure 4: Did not seek a treatment solution or information, by ailment, June 2019
          • The opportunities
            • Add to the toolkit for care
              • Figure 5: Health solution criteria – Health insurance, recommendations and reviews, by ailment type, June 2019
            • Bring health management into the present day with interactive experiences
              • Figure 6: Look in-store for treatment solution or information, by any health condition and good health, June 2019
            • Young adults are not set in their health management routines
              • Figure 7: Healthcare provider interest, by any ailment (net), by age, June 2019
            • What it means
            • The Market – What You Need to Know

              • Consumer spending on healthcare accelerates
                • Aging population and doctor shortage put pressure on the market
                  • Uninsured rates are low; increasing access to care
                  • Market Overview

                    • Consumers’ cost burden symbolized in ever-growing healthcare market
                      • Figure 8: Best- and worst-case forecast value sales of healthcare, at current prices, 2013-23
                    • Growing costs concerning, but players can support consumers beyond price
                      • Figure 9: Total US retail sales and forecast of healthcare, at current prices, 2013-23
                    • OTCs are a drop in the consumer health spending bucket
                      • Figure 10: Total US retail sales and forecast of healthcare, at current prices, by segment, 2013-23
                  • Market Factors

                    • Aging population requires a multipronged approach to care
                        • Figure 11: Population aged 18 or older, by age, 2018-24
                      • Anticipated doctor shortage puts pressure on costs and access to care
                          • Figure 12: Healthcare concerns, September 2016
                        • Uninsured rates are low; increasing access to care
                          • Figure 13: Percentage of Americans who are uninsured,* 2005-17
                      • Key Players – What You Need to Know

                        • Insurers and search engines guide consumers’ health management
                          • Resources for mental health and exhaustion treatment are lacking
                            • Evolving the health and wellness retail experience
                              • Holistic and personalized health management will be the standard
                              • What’s Happening?

                                • Insurance providers are guiding consumers’ health management
                                  • Figure 14: Aetna Health App Direct Mail Piece, September 2018
                                  • Figure 15: BlueCross BlueShield of Michigan wellness campaign direct mail piece, March 2019
                                • Doctor Google is always on call
                                  • Figure 16: Use general online search for treatment/information, by ailment/good health, June 2019
                                • Mainstream care for mental health and exhaustion are lacking
                                  • Figure 17: Measure of success in finding information/treatment, by mental health condition and exhaustion, June 2019
                              • What’s Next?

                                • Retail stores adapt to improve experience; health providers could too
                                  • Holistic services need to mirror consumers’ approach to health
                                    • Figure 18: Health focuses, March 2018
                                    • Figure 19: Health focuses repertoire, March 2018
                                  • Customization is in demand, but human led experts can’t keep up
                                    • Figure 20: Ways to personalize healthcare, November 2018
                                • The Consumer – What You Need to Know

                                  • Illnesses are inevitable
                                    • A personal recommendation drives new product trial
                                      • Treatment solutions depend on ailment type
                                        • People are mostly successful finding treatment solutions
                                          • Self-confidence prevents some from seeking out treatments
                                            • Key criteria when seeking treatments also aligns with new trial prompt
                                              • Consumers have clear provider/ailment associations
                                              • Health Issues

                                                • The need for health solutions and information is universal
                                                  • Figure 21: Health issues experienced in the past six months, June 2019
                                              • Health Management Triggers

                                                • Personal recommendations are the strongest tie to trial
                                                  • Figure 22: Sources that have prompted product trial, June 2019
                                                • Search approach aligns with lifestage routines
                                                  • Figure 23: Select sources that have prompted product trial, by age, June 2019
                                              • Sources for Treatment

                                                • Ailment influences where people look for treatment solutions
                                                  • Figure 24: Correspondence Analysis – Symmetrical map – Starting point for the sick/healthy, June 2019
                                                • Correspondence Analysis Methodology
                                                  • Retailers are the go-to for common illnesses . . .
                                                    • Figure 25: Starting point for information by those who experienced a common illness, June 2019
                                                  • . . . but are not wellness destinations
                                                    • Figure 26: Starting point for information by those in good health, June 2019
                                                  • Chronic illness requires a tailored treatment
                                                    • Figure 27: Starting point for information by those who experienced a chronic illness, June 2019
                                                  • More treatment sources for mental health are needed
                                                    • Figure 28: Starting point for information by those who experienced mental health conditions, June 2019
                                                  • The go, go, go mentality persists
                                                    • Figure 29: Starting point for information by those who experienced exhaustion, June 2019
                                                • Search Success Rate

                                                  • Overall consumers are successful finding treatment solutions
                                                    • Figure 30: Measure of success in finding information/treatment, by ailment type, June 2019
                                                • Barriers to Seeking Treatment

                                                  • Self-confidence inhibits seeking out new information
                                                    • Figure 31: Barriers to seeking treatment or information, by ailment type, June 2019
                                                • Health Solution Criteria

                                                  • Recommendations prompt trial
                                                    • Figure 32: Health solution criteria – Professional referral and recommendations, by ailment type, June 2019
                                                  • Consumer reviews important to young adults
                                                    • Figure 33: Importance of consumer reviews, by ailment type, by age, June 2019
                                                  • Professionals are ideal, making it easy is the key
                                                    • Figure 34: TURF Analysis – Health solution criteria, June 2019
                                                  • TURF Analysis Methodology
                                                    • Familiarity creates challenges in competitive OTC market
                                                      • Figure 35: Select health solution criteria, by ailment type, June 2019
                                                    • Low price isn’t everything; but it could be the deciding choice factor
                                                      • Figure 36: Importance of price, brand and insurance, by ailment type, June 2019
                                                  • Provider Usage by Ailment

                                                    • Solid provider/ailment associations create challenges in expanding reach
                                                        • Figure 37: Correspondence Analysis – Symmetrical map – Healthcare provider interest, by ailment, June 2019
                                                      • Correspondence Analysis Methodology
                                                        • Figure 38: Healthcare provider interest, by ailment, June 2019
                                                      • Age dictates provider choices
                                                        • Figure 39: Healthcare provider interest, by any ailment (net), by age, June 2019
                                                      • Parents are heavy health provider users; cater to their kids
                                                        • Figure 40: Healthcare provider interest, by any ailment (net), by parental status, June 2019
                                                    • Appendix – Data Sources and Abbreviations

                                                      • Data sources
                                                        • Consumer survey data
                                                          • Direct marketing creative
                                                            • Abbreviations and terms
                                                              • Abbreviations
                                                              • Appendix – The Market

                                                                  • Figure 41: Total US retail sales and forecast of health and vision, at inflation-adjusted prices, 2013-23
                                                              • Appendix – The Consumer

                                                                  • Figure 42: Health solution criteria, by ailment type, June 2019
                                                                • TURF Analysis Methodology
                                                                    • Figure 43: Table – TURF Analysis – Health solution criteria, June 2019
                                                                    • Figure 44: TURF Analysis – Health solution criteria, June 2019
                                                                    • Figure 45: Table – TURF Analysis – Health solution criteria, June 2019