US Attitudes toward Charities and Non-profits market report
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Providing the most comprehensive and up-to-date information and analysis of the Attitudes toward Charities and Non-profits market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The terms “charity” and “non-profit” are often used interchangeably. However, all charities are non-profits, but not all non-profits are charities. For the purposes of this Report, Mintel has used the following definitions:
- Charity: a non-profit organization whose main goals are philanthropic to benefit the general public.
- Non-profit: refers to an organization whose goals are to the mutual benefit of the participants; with none of the net profits benefitting any individual or the general public.
This is the first Report Mintel has produced on attitudes toward charities and non-profits. Readers may also be interested in Mintel’s The Ethical Consumer – US, July 2015 and Mintel’s Cause Marketing, US – November 2014.
Expert analysis from a specialist in the field
Written by Gina Cavato, a leading analyst in the Lifestyles & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Giving to charities and non-profit organizations reached a historic high in 2015. Individuals account for the largest portion of donors, followed by foundation. Financial support is estimated to grow slightly from 2015-16, though declines in volunteerism may prompt organizations to promote the importance of giving back to organizations in a more physical way.
Associate Director - Lifestyles & Leisure
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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