US Baby Durables market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Baby Durables market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Baby durables are products made specifically for baby care. Excluded are baby items that are disposable (eg diapers), clothes, toys with no added functionality, and food/formula or anything else directly related to feeding like bottles, sippy cups, baby/child utensils and dishes.
For the purposes of this Report, Mintel categorizes baby durables into three main groups defined as follows:
- Baby mobility – car seats, strollers, systems, baby carriers
- Baby’s room furniture – cribs, bassinets, dressers, changing tables, rockers and gliders (excludes linens and accessories)
- Baby care items – bouncers/infant positioners, gyms, stationary entertainers, walkers/jumpers, swings, play yards, bath tubs, diaper disposal systems, high chairs, potties, gates, monitors, thermometers, humidifiers/vaporizers, bottle/food warmers and sterilizers, breast pump/nursing pillows
This Report builds on the analysis presented in Mintel’s Baby Durables – US, April 2016, April 2015, September 2013, February 2012, and March 2011.
Expert analysis from a specialist in the field
Written by Alexis DeSalva, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Most consumers acquire baby durables new, but women are more likely to buy second-hand while men prefer to buy new. Online has become an important part of the baby durables market, with many consumers opting not only to research products online, but also to actually complete their transactions, making the online presence critical for brands and retailers in the market.
Retail & Apparel Analyst
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