Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Baby Food and Drink market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by William Roberts, Jr, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
After two years of stagnating sales, the $6.8 billion market for baby/toddler food and drink shows indications of growth ahead. Largely stemming from formula sales, the category is expected to leverage a number of healthy attributes and claims in premium-positioned products. Parents are seeking healthy attributes above all other interests, though there remains potential for products positioned as convenient and packaged for on-the-go consumption.
William Roberts, Jr
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis in Mintel’s Feeding Babies and
Toddlers – US, February 2017, as well as the 2016 edition, Baby
Food and Drink – US, May 2014, as well as the May 2013, June
2012, May 2011, May 2010, January 2009, and January 2008
Reports of the same title.
This Report includes powdered, RTF (ready-to-feed), and
concentrated, canned baby formula. It also includes canned and
jarred baby food (including shelf-stable and frozen/refrigerated
products), cereal, and snacks, as well as baby juice.
Not included – or included only as a means of comparison – are
other foods that babies consume such as fruit, non-baby-specific
juice, or non-baby-specific canned or jarred products that may be
eaten by consumers of all ages (eg “regular” apple sauce or cereal,
For the purposes of this Report, babies are children younger than
one, and toddlers are aged 1-2 years.