US Back to School Shopping market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Back to School Shopping market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report defines BTS shopping as any shopping done in preparation for a school term. This may include clothing and accessories, supplies such as pens, pencils, paper, electronics, and other items consumers purchase specifically for school. This report explores two target audiences:
- Parents shopping for children in grades K-12 as well as for college students
- College students shopping for themselves
What you need to know
BTS (back-to-school) shopping was estimated to reach $80 billion in 2018. iGens and their Millennial parents should be a focus, but shoppers do span generations, making it a key time period to build up relationships and establish loyalty that can last a lifetime. Shoppers are still buying the same basic items – clothes, supplies and electronics (to a degree) – but doing so in different ways than in the past, with digital connectivity a common thread.
Expert analysis from a specialist in the field
Written by Diana Smith, a leading analyst in the Retail & Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The BTS (back-to-school) shopping season is the second largest retail sales period of the year behind the winter holidays, representing a key time for retailers to engage with both parents and kids and also to build relationships and loyalty that may be leveraged at other shopping moments. Loyalty often begins at a young age and can last throughout a child’s school years and beyond.
Associate Director - Retail & Apparel
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.