Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Baking and Dessert Mixes market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by William Roberts, Jr, a leading analyst in the Food and Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The market for baking and dessert mixes is a large one, valued at nearly $4 billion. However, it continues to shrink, following a pattern that has endured for much of the past decade. That lack of growth is not necessarily the result of consumer dissatisfaction, but it is resulting more from a consumer interest in options that are even more convenient and easy – namely, options from stand-alone and in-store bakeries.
William Roberts, Jr
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this report, Mintel defines baking mixes as:
- Cake and pastry mixes – includes mixes for cakes, cupcakes,
coffee cake, gingerbread, and pastries
- Frosting – includes ready-to-use frosting, frosting mixes, and
- Bread and cookie mixes – includes mixes for brownies, cookies,
cookie bars, muffins, and breads
- Baking supplies – includes baking powder/soda, chips/baking
chocolate/cocoa, coconut, graham cracker crumbs, marshmallow
crème, baking cups/paper
- Pancake/waffle/French toast mixes
- Other baking mixes – all other baking mixes (principally allpurpose
mix, such as Bisquick)
Excluded from this report are refrigerated or frozen dough of all
types; prebaked, prepackaged, store-baked items; individual baking
ingredients (i.e., flour and yeast); stuffing mix; cereal bars; prepared
pie crusts; and pizza kits. Also excluded are ready-to-eat pudding or