US Beauty Retailing market report
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Providing the most comprehensive and up-to-date information and analysis of the Beauty & Retailing market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The focus of this Report is on the retail experience where shopping for items in the beauty category is concerned.
For the purposes of this Report, Mintel defines the beauty category to include the following: color cosmetics, facial skincare, body care, haircare, nail care, women’s fragrances, men’s fragrances, sun protection products, beauty appliances (hair and skin) and accessories (hair and makeup).
This Report builds on the analysis presented in Mintel’s Beauty Retailing – US, January 2016 and 2015. For more detailed information about any of the aforementioned beauty categories, please refer to specific report titles in Mintel’s Beauty and Personal Care library.
Expert analysis from a specialist in the field
Written by Diana Smith, a leading analyst in the Retail & Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Beauty retail is big business, garnering sales in the range of $55 billion this year. Massive transformation is occurring as the youngest generations drive the future of the market. In-store shopping and buying is strongly preferred over online due in part to specialty beauty retailers luring in customers to immerse themselves in the beauty world, surrounded by technology to enhance their experiences. However, e-commerce will only continue to account for a larger share of total sales with mobile sales fueling this growth while Amazon continues to make inroads. Retailers need to be up on the latest beauty trends such as interest in natural products and simplified routines as well as demands relative to how consumers want to shop the category. This will require the ability to be nimble to keep up with the cyclical nature of some trend-driven beauty segments while also maintaining restraint to stay focused on long-term strategies to drive business.
Associate Director - Retail & Apparel
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