US Beer and Craft Beer market report
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Providing the most comprehensive and up-to-date information and analysis of the Beer and Craft Beer market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report includes volume and value sales data for domestic and imported beer for home (off-premise) and on-premise consumption.
The report covers the following beer segments, as defined by the Beverage Information and Insights Group:
- Light beer (such as Bud Light and Coors Light; includes lowcalorie brands such as Miller 64 and Bud Select 55)
- Super-premium and premium beer (such as Budweiser and Yuengling; as well as “mass-craft” brands like Blue Moon and Shock Top)
- Imported beer (including imported light beer brands)
- Craft beer (such as Boston Beer Co., and Sierra Nevada, which are also referred to as “true craft” in this Report)
- Popular beer (such as Busch and Miller High Life)
- Ice beer (such as Natural Ice or Icehouse)
- Malt liquor
The report also includes a look at hard cider, though not as extensive a look as beer.
What you need to know
Dollar sales of beer, craft beer, and cider are estimated to reach $112 billion in 2018, up 1.1% over 2017 totals. Dollar sales of beer will level, with very small year-over-year gains projected through 2023. Volume sales are declining at a higher rate (with an estimated dip of just under 1% in 2018), due to a higher percentage of consumers reducing beer consumption than report drinking more.
Leading reasons for reduction include personal health improvement and drinking less alcohol in general. Larger dollar declines are prevented by the growth in higher price point segments, including craft and imported beer.
Expert analysis from a specialist in the field
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Dollar sales of beer, craft beer, and cider are estimated to reach $112 billion in 2018, up 1.1% over 2017 totals. Dollar sales of beer will level, with very small year-over-year gains projected through 2023.
Associate Director - Food & Drink
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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