US Better-for-you Eating Trends Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Better-for-you Eating Trends market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report assesses consumer attitudes and behaviors regarding foods positioned as better-for-you, seeking to establish what consumers mean by BFY and related topics, specifically “natural.” This Report features topics and issues also addressed in the previous Mintel Reports Free-from Food Trends – US, May 2015 and The Organic Shopper – US, March 2015.
Not addressed specifically in this Report, but discussed in their relationship to BFY food trends, are topics relating to Gluten-free Foods – US, October 2015, Healthy Dining Trends – US, March 2016, and Diet Trends – US, October 2016.
Expert analysis from a specialist in the field
Written by William Roberts, Jr, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
When seeking better-for-you foods, consumers avoid certain elements in their diets, chiefly artificial ingredients of all forms, and express a general distrust of genetically modified ingredients. At the same time, many consumers are seeking foods with added health attributes, namely protein, fiber, and whole grains. Brands have focused product innovation largely on low/no-allergen foods in recent years, and there appears to be opportunity for added-health attributes to appeal to health-conscious consumers.
William Roberts, Jr
Senior Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.