Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Better-for-you Eating Trends: Spotlight on Real market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Williams Roberts, Jr, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
When seeking better-for-you foods, consumers avoid certain elements in their diets, chiefly artificial ingredients of all forms, and express a general distrust of genetically modified ingredients. At the same time, many consumers are seeking foods with added health attributes, namely protein, fiber, and whole grains. Brands have focused product innovation largely on low/no-allergen foods in recent years, and there appears to be opportunity for added-health attributes to appeal to health-conscious consumers.
Williams Roberts, Jr
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report assesses consumer attitudes and behaviors regarding
foods positioned as better-for-you, seeking to establish what
consumers mean by BFY and related topics, specifically “natural.”
This Report features topics and issues also addressed in the
previous Mintel Reports Free-from Food Trends – US, May 2015
and The Organic Shopper – US, March 2015.
Not addressed specifically in this Report, but discussed in their
relationship to BFY food trends, are topics relating to Gluten-free
Foods – US, October 2015, Healthy Dining Trends – US, March
2016, and Diet Trends – US, October 2016.