US Better-for-you Food and Drink Trends Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Better for you Food and Drink Trends market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report assesses consumer attitudes and behaviors regarding foods positioned as better-for-you, seeking to establish what consumers mean by BFY and related topics, specifically “natural.”
This Report follows up on Better-for-You Eating Trends – US, September 2016, and it features topics and issues also addressed in the previous Mintel Reports Free-from Food Trends – US, May 2015 and The Organic Shopper – US, March 2015.
Not addressed specifically in this Report but discussed in their relationship to BFY food trends are topics relating to Gluten-free Foods – US, October 2015, Healthy Dining Trends – US, March 2016, and Diet Trends – US, October 2016.
Expert analysis from a specialist in the field
Written by William Roberts, Jr, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers express an interest in eating healthier foods, with half saying they are eating more such foods than a year ago. Taste and quality remain paramount in their choice of these foods, closely followed by a product’s ingredient content and nutrition facts. The true opportunity for BFY (better-for-you) foods going forward would appear to be in foods that promise (and deliver upon) positive health benefits, while negating many of the negatives associated with healthy foods – expense, excess time to prepare, and a lack of flavor.
William Roberts, Jr
Senior Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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