US Beverage Blurring market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Beverage Blurring market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report provides an overview of the various non-alcoholic beverage categories and the crossover subsegments that exist within the market as it relates to cross-category beverages, aka hybrid drinks, or fusion drinks. The focus of the report isn’t on brands or specific product categories; rather, it delves into the mindset and attitudes of non-alcoholic beverage consumers and the impact cross-category beverages have on consumer preferences and purchases.
Key points included
- Budding yet low hybrid use
- But don’t forget consumers over 40
- Keep innovation on the fringe of familiar
- Hybrids invigorate cluttered beverage aisle
- Diverse opportunity for development and targeted positioning
- Younger, ethnically diverse generations show high engagement
Expert analysis from a specialist in the field
Written by Mimi Bonnett, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Category-defying hybrid drinks have been at the heart of much growth and innovation in the non-alcoholic beverage market. While just 13% of US adults overall report drinking hybrid beverages, the most engaged consumers – iGens, Millennials, parents, and Hispanics – are often young and influential.
Director - Food and Drink, Foodservice
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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