Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Beverage Packaging Trends market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
61% of US adults aged 22+ purchase alcohol for off-premise consumption. While dollar sales in most alcohol segments are on the rise, securing appeal in a competitive marketplace requires aligning with consumer preferences. Two thirds of alcohol buyers indicate paying attention to package format, and 64% pay attention to label design, meaning packaging is more than simply the thing that holds what’s inside. Product quality is second only to taste as a purchase driver, meaning communicating quality will be important to resonating with shoppers. Consumers identify multiple quality cues, including glass containers, product price, clean labels, and brand story.
Associate Director - Food & Drink
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, Mintel will cover trends in beverage
package labeling and design in the shelf-stable and refrigerated
alcoholic US beverage industry. The Report includes insight into
consumer priorities regarding package characteristics, labeling,
functionality, and design when shopping in specific beverage
categories. In addition, attitudes and behaviors regarding packaging
materials and recycling are discussed, particularly as they relate to
themes applicable to the Report.
While the Report focuses on alcoholic beverages, some innovation
examples feature non-alcoholic beverages, as well as products in
categories outside of beverage.
A look at packaging trends in the non-alcoholic beverage space can
be found in Mintel’s Beverage Packaging Trends – US, June 2016.
Value figures throughout this Report are at retail selling prices
(rsp), excluding sales tax, unless otherwise stated.