US Black Beauty Consumer market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Black Consumers and Beauty Products market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers a broad range of products within the beauty market. For the purposes of this Report, Mintel has defined the Black beauty market as follows:
- Color cosmetics – Eye, face, and lip cosmetics, including multiuse products, such as founding with skincare benefits and beauty balm (BB) and color-correcting (CC) creams.
- Nail color and care products – Nail polish, nail accessories and implements, nail treatments, artificial nails and accessories, nail polish removers.
- Facial skincare and anti-aging products – Anti-aging facial products, cleansers, moisturizers, acne treatments, fade/bleach, lip balm.
Excluded from the scope of this Report are:
- Haircare products (see Mintel’s Black Haircare – US, August 2017 and Black Haircare – US, August 2016).
- Beauty devices (eg haircare devices, skincare devices, and facial devices).
- Professional services.
This report builds on analysis presented in Mintel’s Black Consumers and Beauty Products – US, July 2016. Readers may also be interested in Hispanics and Beauty Products – US, March 2018 and related reports in the Beauty and Personal Care library.
Expert analysis from a specialist in the field
Written by Toya Mitchell, a leading analyst in the Multicultural sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Black women are less likely to use cosmetics in comparison to the general market, but her usage varies across beauty products due to her skill set, her knowledge of expected benefits, and most importantly, her ability to find products in the right shades to create her desired look. Her beauty product choices are influenced by a variety of sources, but all must authentically reflect her image and specific needs.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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