US Black Consumers and the Car Purchasing Process market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Black Consumers and the Car Purchasing market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Mintel defines car purchasing as the act or the intended act of buying a new, used, or CPO (certified preowned) vehicle. Types of vehicles referenced include: all cars, station wagons, sedans, pickup trucks, vans, minivans, crossover utility vehicles, and SUVs (sport utility vehicles).
Readers of Black Consumers and the Car Purchasing Process – US June 2016 will learn what influences Black consumers’ decisions to buy a car, what they want in their next vehicle, which resources are they using to research, whose opinions they listen to, and what marketing strategies will be most effective are discussed. Attitudes based on demographics are explored in detail to show how marketers might best position services to the most lucrative segments of the market.
Findings in this can be supplemented by analysis presented in Mintel’s Car Purchasing Process – US, April 2016 and Hispanics and the Car Purchasing Process – US June 2016.
Expert analysis from a specialist in the field
Written by Fiona O'Donnell, a leading analyst in the Multicultural, Lifestyles, Travel & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Black consumers can be influenced by strategic marketing messages during the research and consideration phase of the car buying process as they seek information from multiple sources in their determination of type, make, and model to purchase. Demographics play a role in which resources are most likely to help guide them toward their choice.
Director - Multicultural, Lifestyles, Travel & Leisure
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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