US Black Consumers' Diet and Wellness market report
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Providing the most comprehensive and up-to-date information and analysis of the Black Consumers' Diet and Wellness market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report aims to explain in detail what Blacks think about diet and wellness, including how they perceive their own health and weight and their attitudes about healthy lifestyles, including diet and exercise. The Report also includes an analysis of Blacks’ motivations for achieving these goals and the barriers preventing them from doing so. For the purposes of this Report, Mintel considers the following:
- Diet is not defined as weight loss, rather it is more about what is consumed that impacts overall health.
- Wellness includes overall wellbeing, not just physical health.
This Report builds on the analysis presented in Mintel’s Black Consumers’ Diet and Wellness – US, March 2013. Readers may also be interested in Hispanics’ Diet and Wellness – US, March 2016 as well as Healthy Living – US, October 2015.
Expert analysis from a specialist in the field
Written by Tonya Roberts, a leading analyst in the Multicultural sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Black consumers are disproportionately impacted by certain health conditions and diseases, such as heart disease, diabetes, hypertension, and obesity. They have a very positive view of their overall health. At the same time, they admit they need help and turn to media for solutions, which presents an opportunity for marketers as well as healthcare providers and health insurers.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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