US Black Consumers - Feeding Their Kids market report
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Providing the most comprehensive and up-to-date information and analysis of the Black Consumers - Feeding their Kids market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report analyzes the influencers, perceptions, attitudes, and concerns Black consumers have toward feeding their kids. For the purposes of this Report, Mintel has used the following definitions:
- Parents are both single and married, both mothers and fathers
- Where significant, other adult caregivers in households who influence and impact feeding are considered
- Children are aged 3-17
- Eating in home and on-the-go – food prepared and eaten in the home or prepared at home to eat outside the home (snacks, onthe-go, packed lunches)
This is one of many Reports that Mintel has produced to understand the household dynamic around children. Readers may also be interested in Mintel’s Marketing to Black Moms – US, September 2016, Family Dynamics of Black Consumers – US, May 2015 and Hispanic Consumers – Feeding their Kids – US, October 2016.
Expert analysis from a specialist in the field
Written by Toya Mitchell, a leading analyst in the Multicultural sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Black parents, especially moms, are the primary decision makers and influencers when it comes to feeding their kids. Food is love and while she is in control when raising her kids, she is soft at heart and likes to give in to what her children want to eat…within reason. Her kids are vocal about what they want and sometimes she will allow her kids to eat their favorites, even if she’s not totally comfortable with their choices or feels they lack nutritional value. Faced with limited resources, especially time with the kids at the dinner table, she is willing to compromise for convenience and practicality rather than change up her recipe repertoire unless it’s easy to do so.
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