US Black Consumers and Quick Service Restaurants Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Black Consumers and Quick Service Restaurants market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers industry trends as well as Black attitudes, preferences and behaviors surrounding QSRs.
For the purposes of this report, Mintel has used the following restaurant definitions:
- LSRs (limited service restaurants) provide food services where customers usually select and order items and pay before dining. Food/drink may be consumed on the premises, offered as carryout or delivered to the customer’s location. These restaurants may also sell alcoholic beverages. LSRs include both QSRs and fast casual restaurants
- QSRs (quick service restaurants) are used interchangeably with “fast food.” QSRs specialize in inexpensive, convenient meals that are less expensive than those available at fast casuals. There is typically no waiter service and no alcoholic beverages. Examples include: McDonald’s, KFC, Taco Bell, Wendy’s and Domino’s.
- Fast casual restaurants are characterized by a higher price point than QSRs though not as high as full service restaurants. Fast casuals do not offer waiter service and may or may not serve alcohol. Examples include: Chipotle, Panera Bread, Shake Shack and Blaze Pizza.
Expert analysis from a specialist in the field
Written by Toya Mitchell, a leading analyst in the Multicultural sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Black consumers visit quick service restaurants (ie “fast food” restaurants) because they are easily accessible and also because they offer tasty indulgent food that is okay to eat on occasion. As QSRs introduce menu and technological innovations to compete with other restaurants and drive in foot traffic, Black consumers are drawn to regular, consistently prepared meals as well as premium, natural ingredients
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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