Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Black Haircare market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Covered in this report
This report covers haircare products that are formulated specifically
for or marketed to Black consumers, as well as general market
haircare products that are purchased by Black consumers.
The following segments are covered:
- Styling products (including hair spray)
- Home hair color
Hair accessories (such as brushes, hair clips, and headbands),
wigs, weaves, and extensions are excluded, as are electric hair care
products, such as straightening irons. Haircare services provided in
salons or by individuals are also excluded. Products sold through
salons are excluded.
Expert analysis from a specialist in the field
Written by Toya Mitchell, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The Black haircare market has adjusted to the new natural hair normal. Product innovation, expanded retail distribution, and brand messaging recognize that the future of the Black haircare market is dependent on chemical-free consumers. While natural hair is the norm, Black consumers have different attitudes, beauty standards, and motivations behind their style and product choicesToya Mitchell