Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Black Haircare market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Toya Mitchell, Multicultural Analyst, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The Black haircare market is in transition, as soft sales growth is wedged between two, very different consumer trends. One, a booming natural and regimen-focused product segment vs the precipitous sales free-fall of relaxers, which were formerly anchor products for several heritage brands. Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, Black-targeted and mainstream haircare companies are vying for consideration, and purchase among Black consumers with tailored products with the promise of expected efficacy.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report will look at the following areas:
- Natural hair is here to stay
- Half of Black women use 3-4 products as part of their haircare regimen
- Most Blacks perform basic maintenance to save time and money
- Black women are abandoning relaxers, not necessarily straight hairstyles
Hair accessories (such as brushes, hair clips, and headbands),
wigs, weaves, and extensions are excluded, as are electric hair care
products, such as straightening irons. Haircare services provided in
salons or by individuals are also excluded. Products sold through
salons are excluded.
This Report builds on analysis in Mintel’s Black Haircare – US,
August 2016 as well as Black Consumers and Haircare – US,
August 2015 and the August 2014 and August 2013 Reports of the
Findings can be supplemented by analysis presented in
Mintel’s Shampoo, Conditioner and Hairstyling Products – US, May