Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Body Care and Deoderant market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Jana Vyleta, a leading analyst in the Health and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Total sales of body care and deodorant continue on their slow and steady upward trajectory, with sales projected to increase slightly more than 2% for 2017. The tepid sales performance of this industry is a function of continued consumption of deodorant as a hygiene staple, and high existing penetration in a mature industry.
Health and Personal Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report includes deodorants and antiperspirants in all
packaging formats, including aerosols, sprays, pumps, roll-ons,
solid sticks, and gels, as well as body and foot care products such
as lotions, oils, and creams. Hand lotion is included in the market
size, but grouped with body lotion in market segmentation, as there
are few products that are marketed specifically for hand care.
For the purposes of this Report, the body care and deodorant
market has been segmented as follows:
- Hand and body care, which includes hand and body lotions, body
oils, anti-aging body creams, and hand creams
- Foot care
- APDO (Antiperspirants/deodorants)
Excluded are body cleansing products (ie body wash), products
designed for use on facial skin, foot care devices, or medicated foot
care products, such as athlete’s foot medication.