Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Bodycare and Deoderant market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alison Gaither , a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The body care and deodorant industry continues to see slow yet steady sales growth in 2018, with future trends projected to remain comparable. Deodorant brands that focus on scent, natural ingredients, and practical claims such as staining or white marks will continue to see success. Body care brands that pique consumer interest with secondary benefits such as dermatologist-recommended or derriere care will continue to drive engagement.Alison Gaither
Beauty & Personal Care Analyst
This Report includes deodorants and antiperspirants in all
packaging formats, including aerosols, sprays, pumps, roll-ons,
solid sticks, and gels, as well as body care products such as lotions,
oils, and creams. Hand lotion is included in the market size, but
grouped with body lotion in market segmentation, as there are few
products that are marketed specifically for hand care.
For the purposes of this Report, the body care and deodorant
market has been segmented as follows:
- Hand and body care, which includes hand and body lotions, body
oils, anti-aging body creams, and hand creams
- APDO (Antiperspirants/deodorants)
Excluded are: foot care, body cleansing products (ie, body wash),
products designed for use on facial skin, foot care devices, or
medicated foot care products, such as athlete’s foot medication.
What you need to know
The body care and deodorant industry continues to see slow
yet steady sales growth in 2018, with future trends projected
to remain comparable. Deodorant brands that focus on scent,
natural ingredients, and practical claims such as staining or white
marks will continue to see success. Body care brands that pique
consumer interest with secondary benefits such as dermatologistrecommended
or derriere care will continue to drive engagement.