US Boomers and Finance Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Boomers and Finance market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Financial security is the Boomer ideal
- Boomers are less diverse than subsequent generations
- The wealthiest generation is largely satisfied, with some serious weak points
Covered in this report
This report examines the behaviors and attitudes of Baby Boomers as concerns the financial services industry. The report includes the following information about Millennials:
- Financial habits and attitudes
- Current financial incentives, priorities, and satisfaction
- Attitudes toward debt, homeownership, children, and retirement
Expert analysis from a specialist in the field
Written by Chris Shadle, a leading analyst in the Financial Services sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Baby Boomers are now the second-largest generation, but they still control most of America’s household wealth. Meeting the needs of this large and aging generation presents financial services companies with both opportunities and pitfalls alike
Financial Services Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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