US Bottled Water market report
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Providing the most comprehensive and up-to-date information and analysis of the Bottled Water market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For this Report, Mintel defines bottled water as water intended for human consumption that is sealed in a sanitary, food-grade container. Bottled waters are segmented as follows:
- Convenience/PET still bottled water – may be plain, flavored, or enhanced with vitamins, minerals, or other supplements
- Seltzer/sparkling/mineral bottled water – may be plain, flavored, or enhanced; includes sweetened flavored sparkling waters such as Sparkling Ice
- Jug/bulk still bottled water– plain water sold in multi-serve containers; excludes jug/bulk containers that are filled by the consumer
Water sold from bulk dispensers or coolers, sales through vending machines, foodservice, and delivery services are excluded.
Expert analysis from a specialist in the field
Written by Megan Hambleton, a leading analyst in the Beverage sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The bottled water category continues steady growth contributed by all segments. As consumer concern over sugar and hydration grows, still and sparkling waters alike reap the benefits. Brands at both ends of the price spectrum are finding success: private label often winning via price, and premium bottled water appealing via taste, water source, and claims regarding health or functional benefits. As the category evolves, new drinking occasions emerge as opportunities for brand communication and growth. To ensure future success, sparkling water will need to recruit new drinkers to the category and brands must educate consumers on the meaning of unfamiliar claims.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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