US Breakfast Foods Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Breakfast Foods market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report explores a variety of issues related to breakfast including:
- what consumers eat for breakfast
- what motivates them to purchase breakfast foods
- the importance of convenience and nutrition at breakfast
- various attitudes and behaviors
- related to the breakfast occasion
What you need to know
Boosting the importance of breakfast is in order. Only 51% of US adults think breakfast is more important than lunch or dinner, down from 55% in 2014, and less than half say it sets the tone for their day. Nevertheless, consumption is high. 92% of US adults eat breakfast during the week and 95% do so on the weekend. Opportunity for portable options is strong, with 12% of weekday breakfast eaters doing so while in transit, and 15% doing so at their destination. Foodservice occasions spike on weekends, with 29% of breakfast eaters doing so at a restaurant on weekends, compared to 19% who do during the week.
Expert analysis from a specialist in the field
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Boosting the importance of breakfast is in order. Only about half of US adults think breakfast is more important than lunch or dinner, down from 2014, and less than half say it sets the tone for their day. Nevertheless, consumption is high. Opportunity for portable options is strong, with few weekday breakfast eaters doing so while in transit, others doing so at their destination. Foodservice occasions spike on weekends.
Associate Director - Food & Drink
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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