US Burger Trends Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Burger Trends market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers burgers at both LSRs (limited service restaurants) and FSRs (full service restaurants). Burgers can refer to traditional beef burgers, non-beef meat burgers (eg turkey, bison, chicken burgers), and vegetarian or plant-based burgers (eg black bean, soy burgers).
This Report focuses on both burger-specific restaurants (eg Wendy’s, Shake Shack, BurgerFi) and restaurants that sell burgers but are NOT burger-specific (eg Denny’s, Chili’s, Applebee’s). While burgers in retail are mentioned, retail burgers or packaged red meat is not the focus of this Report. This Report builds off of The State of the Burger – US, April 2016 and Burger and Chicken Concepts – US, August 2015.
Expert analysis from a specialist in the field
Written by Amanda Topper, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Burgers are menu and consumer favorites and competition emerges from all angles; both burger-specific operators and restaurants that menu them are using more than price promotions to capture more burger business. Consumers indicate a willingness to pay more for burgers made with premium ingredients as operators increasingly innovate with crowd-pleasing items. As the competition gets more crowded and complex, consumers look for quality through cues of freshness and unique ingredients in any occasion and from every segment.
Associate Director - Foodservice
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