US Car Purchasing Process market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Car Purchasing Process market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report builds on the analysis presented in Mintel’s Car Purchasing Process – US, May 2017 and Car Purchasing Process – US, April 2016. Mintel defines car purchasing as the act or the intended act of buying a new, used, or CPO (certified pre-owned) vehicle.
This Report includes all light vehicles, which includes but is not limited to sedans, coupes, station wagons, pickup trucks, vans, minivans, crossover utility vehicles, and SUVs (sport utility vehicles). Fleet sales are included in Market Size sales figures, but are excluded from the scope of this Report.
What you need to know
For many Americans, a vehicle is not a luxury item but a necessary tool for economic opportunity. A vehicle is also likely the second most expensive purchase for a household, after the home. With the proliferation of vehicle information available online, and the ease of access to that information, consumers perform much of their research before reaching a dealership. Marketers must reach shoppers with the right messaging and pertinent information to best increase consideration during the car purchasing process.
Expert analysis from a specialist in the field
Written by Buddy Lo, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The household vehicle is typically the second most expensive purchase consumers make besides a home, and for American consumers it is often a necessary purchase. Consumers have a plethora of options available and must navigate those options to find the best vehicle for their budget and lifestyle. In an industry rife with trust issues, consumers turn to the internet to best educate themselves for their prospective purchase. Brands and dealerships must engage with consumers digitally and locally with the pertinent information to best retain consumer attention in today’s high paced environment.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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