Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Carbonated Soft Drinks market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Mimi Bonnett, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The mature $36.2 billion CSD (carbonated soft drink) market faces competition from RTD (ready to drink) coffees, energy drinks, sparkling waters, and BFY (better-for-you) options. Growth opportunities lie in targeting the occasions when CSDs offer unique benefits and focusing on functional and aspirational qualities that set these apart from other drinks. Focusing on key demographics such as 18-34 year olds and parents will also be essential, as will developing new products such as craft/premium CSDs with natural sweeteners, new flavors, and functional benefits.
Director - Food & Drink, Foodservice
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, Mintel has used the following
Carbonated soft drinks are non-alcoholic beverages that have
added carbonation. This includes beverages with a range of flavors,
sweeteners, and colors. Colas, non-colas, craft, natural, and steviasweetened
CSDs are combined in the regular and diet segments.
This Report divides the market into two segments:
- Regular carbonated soft drinks, including full-calorie and
reduced/mid-calorie soft drinks
- Diet or zero-calorie soft drinks
Excluded from this Report are flavored and unflavored sparkling
water brands such as Perrier, carbonated energy drinks such as
Red Bull, and alcoholic beverages. Sales of carbonated beverages
through fountains and foodservice (restaurants, cafeterias, food
trucks) are also excluded.