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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Carbonated Soft Drinks market, its consumers and the major players who make up the market.

Mintel has the answers you’re looking for

  • What are the key challenges facing the industry?
  • Who is the consumer and what do they want?
  • Where are the opportunities, where are the risks and what lies ahead?

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Covered in this report

For the purposes of this report, Mintel has used the following definitions:

Carbonated soft drinks are non-alcoholic beverages that have added carbonation. This includes beverages with a range of flavors, sweeteners, and colors. Colas, non-colas, craft, natural, and steviasweetened CSDs are combined in the regular and diet segments.

This report divides the market into two segments:

  • Regular carbonated soft drinks, including full-calorie and reduced/mid-calorie soft drinks
  • Diet or zero-calorie soft drinks

Excluded: Flavored and unflavored sparkling water brands such as Perrier, carbonated energy drinks such as Red Bull, carbonated juice drinks, certain hybrid drinks (eg Bai Bubbles) and alcoholic beverages. Sales of CSDs through fountains and foodservice (restaurants, cafeterias, food trucks) are also excluded.

Unlike previous years’ reports, vending machine sales are excluded from the market size; past years’ reports market sizes vary from this year’s due to this exclusion.

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Expert analysis from a specialist in the field

Written by Caleb Bryant, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Despite growing consumer aversion to sugar, the CSD (carbonated soft drink) market remains one of the largest non-alcoholic beverage markets and one characterized by general stagnation rather than steep decline. 2018 was a strong year for CSD brands with sales growth occurring among most full-calorie CSDs and a revitalization of declining diet brands.Caleb Bryant
Senior Beverage Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • Figure 1: Total US sales and fan chart forecast of carbonated soft drinks, at current prices, 2013-23
        • The issues
          • Lapsed consumers are out of the market for good
            • Figure 2: Increased CSD consumption motivators, January 2019
          • CSD brands contend with changing preferences and demographics
            • Figure 3: CSD attitudes, by generation, January 2019
          • The opportunities
            • Heavy users are a loyal consumer base
              • Figure 4: CSD attitudes, by CSD consumption frequency, January 2019
            • Keep at-risk consumers engaged with mini treats
              • Figure 5: Reasons for drinking CSDs, by CSD consumption frequency, January 2019
            • Craft CSDs give way to mocktails and super-premium mixers
              • CSD companies change with the times
                • What it means
                • The Market – What You Need to Know

                  • CSD market grows on the strong performance of diet brands
                    • CSDs contend with trendy sparkling water
                      • Opportunity for brands to elevate the can
                      • Market Size and Forecast

                        • CSD sales on the upswing
                          • Figure 6: Total US sales and fan chart forecast of carbonated soft drinks, at current prices, 2013-23
                          • Figure 7: Total US sales and forecast of carbonated soft drinks, at current prices, 2013-23
                      • Market Breakdown

                        • Positive growth for both regular and diet CSDs
                          • Figure 8: Sales of carbonated soft drinks, by segment, 2013-23
                          • Figure 9: Total US sales and forecast of carbonated soft drinks, by segment, at current prices, 2013-23
                      • Market Perspective

                        • Sparkling water is the biggest threat to CSDs
                          • Diversification is the name of the game
                          • Market Factors

                            • A series of legal wins for big pop
                              • Will bottled water’s packaging crisis spill over to CSDs?
                                • Demographic changes dampen soda’s future
                                  • Figure 10: Distribution of US population by age, 2018-23
                              • Key Players – What You Need to Know

                                • Brands succeed by being happy and small
                                  • Craft CSDs underwhelm
                                    • Cater to the alcoholic beverage drinking occasion
                                    • Company and Brand Sales of CSDs

                                      • Most major brands enjoy sales growth
                                          • Figure 11: Multi-outlet sales of regular carbonated soft drinks, by leading companies and brands, rolling 52 weeks 2018 and 2019
                                        • Diet CSDs stage a comeback
                                          • Figure 12: Multi-outlet sales of diet carbonated soft drinks, by leading companies and brands, rolling 52 weeks 2018 and 2019
                                      • What’s Working?

                                        • Coke becomes Feel Good Inc.
                                            • Figure 13: Average sentiment of Coca-Cola, across Instagram and Twitter, June 1, 2018-March 1, 2019
                                          • The diet CSD story: a name change, fun flavors, and consumers’ love of aspartame
                                              • Figure 14: Sales of diet carbonated soft drinks, 2013-18
                                            • Game on!
                                              • Thinking small
                                              • What’s Struggling?

                                                • Restaurants are dropping CSDs
                                                  • Figure 15: CSDs on menus, change in incidence and penetration, Q4 2015-Q4 2018
                                                  • Figure 16: AFH CSD consumption, October 2016-January 2019
                                                • Craft isn’t the CSD savior
                                                  • Go for fun over health
                                                  • What’s Next?

                                                    • CSDs can capitalize on falling alcohol consumption
                                                      • Botanicals are an opportunity for premium CSDs
                                                        • Using texture to provide experience
                                                        • The Consumer – What You Need to Know

                                                          • Majority of consumers drink a variety of CSDs
                                                            • Nothing will bring lapsed consumers back
                                                              • Keep consumers engaged by embracing the treat occasion
                                                              • CSD Consumption

                                                                • Four out of five Americans drink CSDs
                                                                  • Figure 17: CSD consumption, January 2019
                                                                • CSD drinker demographic profiles
                                                                    • Figure 18: CSD drinker demographic profile, indexed against all CSD consumers, January 2019
                                                                    • Figure 19: CSD drinker demographic profile, indexed against all CSD consumers, January 2019
                                                                  • Most consumers drink multiple CSD varieties
                                                                    • Figure 20: Repertoire analysis, CSD consumption, January 2019
                                                                    • Figure 21: Repertoire analysis, CSD consumption, by gender and age, drink four or more types of CSDs, January 2019
                                                                • CSD Consumption Frequency

                                                                  • Diet cola is the most frequently consumed CSD
                                                                    • Figure 22: CSD consumption frequency, January 2019
                                                                  • Only slight variation in heavy and infrequent CSD consumer demos
                                                                    • Figure 23: CSD demographic profile by frequency of consumption, indexed against all CSD consumers, January 2019
                                                                • CSD Format Purchases

                                                                  • Opportunity to delight with fountain drinks
                                                                    • Figure 24: CSD format purchases, January 2019
                                                                    • Figure 25: CSD format purchases, any purchase, by CSD consumption frequency, January 2019
                                                                • Reasons for Drinking CSDs

                                                                  • Consumers view CSDs as tasty, refreshing treats
                                                                    • Figure 26: Reasons for drinking CSDs, by CSD consumption frequency, January 2019
                                                                    • Figure 27: Reasons for drinking CSDs, January 2019
                                                                  • CSDs fulfill a variety of needs for younger men
                                                                    • Figure 28: Reasons for drinking CSDs, by gender and age, January 2019
                                                                • Reasons for Not Drinking CSDs

                                                                  • Sugar is a top of mind consumer concern
                                                                    • Figure 29: Reasons for not drinking CSDs, January 2019
                                                                    • Figure 30: Figure 31: Reasons for not drinking CSDs, by age, January 2019
                                                                • Increased CSD Consumption Motivators

                                                                  • Say so long to lapsed consumers
                                                                    • Figure 32: Increased CSD consumption motivators, January 2019
                                                                  • Natural CSDs can keep some planned reducers in the market
                                                                    • Figure 33: Increased CSD consumption motivators, by CSD attitudes, January 2019
                                                                  • Flavor innovation excites heavy CSD consumers
                                                                    • Figure 34: Increased CSD consumption motivators, by CSD consumption frequency, January 2019
                                                                  • Healthy CSD as a time saver?
                                                                      • Figure 35: Increased CSD consumption motivators, by food and drink shopper segmentation, January 2019
                                                                  • CSD Flavor Interest

                                                                    • Moderate interest in flavor innovation
                                                                      • Figure 36: CSD flavor interest, January 2019
                                                                      • Figure 37: CSD flavor interest, by CSD consumption frequency, January 2019
                                                                    • Hispanic and Asian consumers drive interest in CSD flavors
                                                                      • Figure 38: CSD flavor interest, by race/ethnicity, January 2019
                                                                  • CSD Craving Satisfiers

                                                                    • Most lapsed consumers don’t get CSD cravings
                                                                      • Figure 39: CSD craving satisfiers, January 2019
                                                                  • CSD Attitudes

                                                                    • Heavy drinkers are highly brand loyal, but some may cut their CSD consumption
                                                                      • Figure 40: CSD attitudes, by CSD consumption frequency, January 2019
                                                                    • Risk of iGens dropping out of the market
                                                                      • Figure 41: CSD attitudes, January 2019
                                                                    • Midwesterners least concerned with CSD healthfulness
                                                                      • Figure 42: CSD attitudes, by region, January 2019
                                                                  • Appendix – Data Sources and Abbreviations

                                                                    • Data sources
                                                                      • Sales data
                                                                        • Fan chart forecast
                                                                          • Consumer survey data
                                                                            • Mintel Menu Insights
                                                                              • Purchase Intelligence
                                                                                • Mintel Market Sizes
                                                                                  • Mintel Food and Drink shopper segmentation
                                                                                    • Social media methodology
                                                                                      • Abbreviations and terms
                                                                                        • Abbreviations
                                                                                        • Appendix – The Market

                                                                                            • Figure 43: Total US sales and forecast of carbonated soft drinks, at inflation-adjusted prices, 2012-22
                                                                                            • Figure 44: Total US sales and forecast of regular carbonated soft drinks, at inflation-adjusted prices, 2012-22
                                                                                            • Figure 45: Total US sales and forecast of diet carbonated soft drinks, at inflation-adjusted prices, 2012-22
                                                                                            • Figure 46: Total US retail sales of carbonated soft drinks, by channel, at current prices, 2013-18
                                                                                            • Figure 47: Total US retail sales of carbonated soft drinks, by channel, at current prices, 2016 and 2018
                                                                                        • Appendix – Key Players

                                                                                            • Figure 48: Multi-outlet sales of carbonated soft drinks, by leading companies, rolling 52 weeks 2018 and 2019

                                                                                        About the report

                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                        • The Consumer

                                                                                          What They Want. Why They Want It.

                                                                                        • The Competitors

                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                        • The Market

                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                        • The Innovations

                                                                                          New Ideas. New Products. New Potential.

                                                                                        • The Opportunities

                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                        • The Trends

                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                        Description