US Center of Store Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Center of Store market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Easy food options abound
- Stagnating sales in the center of the store
- Value alone proving insufficient in the center
Covered in this report
This report builds on the analysis presented in Mintel’s Center of the Store – US, January 2017 and the January 2016 Report of the same name. The center of the store, as defined for this Report, includes food categories typically found along the interior aisles of supermarkets, grocery stores and most supercenters. Items within these produce categories may not be physically located in the center of all stores due to differences in layouts, but these are generally considered to be “center-of-store” categories.
The following segments are included in this report:
- Shelf-stable grocery: including processed meats, meat products and meats included in processed food, canned produce, shelfstable snacks, cereal
- Frozen foods: including frozen fruits and vegetables, frozen prepared meals, frozen meats, frozen snacks
Expert analysis from a specialist in the field
Written by William Roberts Jr, a leading analyst in the Senior Food and Drink Analyst sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The center of the store encompasses a wide variety of products from indulgence (ice cream, salty snacks and cereals) to extreme convenience (canned soups, frozen meals, pizzas and vegetables), and this dichotomy is calibrating a sales pattern that is stalled. As consumers continue to prioritize foods perceived to be fresher, healthier and even tastier, center of store brands will need to take cues from and make connections with the perimeter in both product development, positioning and even merchandising that will refresh and re-engage traffic patterns
William Roberts Jr
Senior Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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