Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cheese market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The cheese category is expected to continue on its course of slow, steady growth. Natural cheese continues to set the pace for the category, boosted by consumer interest in natural foods, increased snacking occasions, and the perception that natural cheese can be part of a healthy diet. For category competitors, there’s an opportunity to accelerate sales growth by giving cheese lovers more ways to love cheese by introducing them to new varieties and flavors and inspiring them with new recipes and ideas.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis presented in Mintel’s Cheese –
US, October 2017, Cheese: Spotlight on Natural – US, November
2015 as well as Cheese – US, October 2014 and the October
2013, June 2012, October 2011, May 2010, May 2009, March
2007, April 2005, and February 2003 Reports of the same title.
This Report covers four main segments of cheese:
- Natural cheese: includes all forms (slices, blocks, chunks,
cubes, crumbles, shredded), string cheese, and ricotta cheese.
Cheeses in this segment are produced directly from milk or whey
that has been coagulated, heated, drained, and pressed. It can
include the addition of salt and/or flavorings.
- Processed cheese: includes cheese spreads in aerosol cans,
squeezable tubes, cheese balls, cheese loafs and other forms,
and imitation cheese. Cheeses in this segment are typically a
blend of cheeses that have been mixed and cooked and include
additional ingredients such as cream, milk, water, or cheese
- Cream cheese/cream cheese spreads: includes brick, soft,
whipped, balls, and other forms; may be plain or flavored.
- Cottage cheese
While most cheese is made from cow’s milk, cheeses made from
goat’s milk and other dairy products, as well as non-dairy sources,
such as soy milk, also are included.
Excluded from this Report are:
Yogurt cheese, cheese sauces, and cheese dips.
The market size includes prepackaged UPC (Universal Product
Code), PLU (price look up), and retailer-coded cheese. It includes
sales through retail venues but excludes sales through restaurants
and other foodservice venues and dairies/wholesalers.
Value figures throughout this Report are at rsp (retail selling
prices), excluding sales tax, unless otherwise stated.
Note: Natural cheese is the focus of the consumer sections
of this Report; however, sales of processed cheese, cream
cheese/cream cheese spreads, and cottage cheese are
included within the Market and Key Players sections.