Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Children and Health market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Marissa Gilbert, a leading analyst in the Health and Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Illness is prevalent among children, as 97% of children younger than 12 experienced some type of illness symptom in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) children’s health products market has continued to grow despite recent moderate flu seasons and a declining number of US households with children. When it comes to illness, parents will spend on products to help their children feel better, and many are seeking out natural remedies and free-from formulations as safer alternatives to mainstream medications.
Senior Health & Wellness Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
The children’s health products market, as defined by Mintel for this
Report, includes children’s strength versions of OTC medications
and vitamins/minerals/supplements. This includes remedies that are
designed to treat children younger than 12, including babies and
The market is segmented as follows:
- Cold, cough, and allergy remedies (includes sinus and nasal
remedies) – cold/allergy/sinus remedies; cough syrup; cough/
sore throat drops; sore throat remedies; nasal sprays/drops/
inhalers; nasal strips; nasal aspirators
- VMS (vitamins, minerals, and supplements) – multivitamins; 1-
and 2-letter vitamins; minerals and supplements. Supplements
include only herbal, homeopathic, and similar products that are
generally sold through mainstream retailers.
- Internal analgesics – liquid and tablet form
- Baby electrolytes
- Other health remedies – ear care products; oral pain relief;
external analgesic rubs; chest rubs; bedwetting remedies;
gastrointestinal remedies, including laxatives, diarrhea remedies,
stomach remedies, antacids, motion sickness tablets
The Report excludes lice treatments and health accessories
(thermometers, bandages, braces, vaporizers) as well as
The market size is based primarily on specific brands of children’s
medications. In some cases, available point-of-sale data does
not differentiate between child and adult versions that share the
same brand name. Mintel estimated sales of those brands, as
well as private-label versions of children’s strength versions of
OTC medications, based on similarities with identified brands and
additional research on the market.