US Children's Footwear market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Children's Footwear market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions:
This Report covers the market related to shopping for children’s footwear and includes the following groups:
- Infant (<1 year)
- Toddler/preschool (1-5 years)
- Young boys and girls/preteen (6-11 years)
This Report focuses on children’s footwear and excludes other apparel or accessories. Apparel is covered in Mintel’s Children’s Clothing – US, February 2017.
This Report builds on the analysis presented in Mintel’s Shopping for Children’s Footwear – US, August 2011.
Expert analysis from a specialist in the field
Written by Diana Smith, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The children’s footwear market is driven largely by replacement purchasing, yet a stable economy could result in more discretionary purchases. It may impact how often parents purchase children’s shoes, when they do so, how many pairs they buy, and if they are willing to spend more for special features. A steady stream of advertising and promotional communication is necessary to keep brands top-of-mind and inform parents about sales, new offerings, service enhancements, and more. The market is set to grow mildly, so competitive pressures are sure to be rampant as retailers and brands all clamber to get a piece of a small pie.
Associate Director - Retail & Apparel
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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