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US Chocolate Confectionery market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Chocolate Confectionery market, its consumers and the major players who make up that market.

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Dollar sales of chocolate confectionery continue to grow at a modest pace, driven by the nearly universal penetration and the belief that chocolate is a permissible indulgence. While purchasers are creatures of habit when choosing chocolate, they are also open to new flavors and varieties and willing to pay more for premium quality. There are also opportunities for chocolate products promising functional health benefits. John Owen
Senior Food & Drink Analyst

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

This report discusses the following key topics:

Definition

This Report covers chocolate confectionery products, including those in bar, bag, and box form, and those sold year-round or seasonally for holidays. Primarily this includes chocolate that is sold in grocery outlets, such as supermarkets (conventional and natural), mass merchandisers, drug stores, and convenience stores. However, the Report also covers chocolate confectionery that is sold in specialty chocolate shops operated by Godiva, Lindt, and Ghirardelli.

For purposes of this Report, Mintel has segmented the chocolate confectionery market as follows:

  • Bars/bags/boxes weighing 3.5 oz or more – excludes seasonal candies
  • Bars/bags/boxes weighing less than 3.5 oz – includes novelty candies; excludes seasonal candies
  • Seasonal – chocolate confections marketed for a specific holiday (eg Halloween, Easter)
  • Snack size – also known as fun size, sold in multicount bags/ boxes
  • Gift boxes – a variety of chocolates packaged in a box with most or all of the individual pieces presented unwrapped; excludes gift-boxed seasonal chocolates
  • Sugar-free – chocolate confectionery sweetened with sugar alcohol or a sugar substitute

Value figures throughout this Report are at retail selling prices, excluding sales tax, unless otherwise stated.

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What's included

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Modest, mostly steady growth for chocolate confectionery
            • Figure 1: Total US retail sales and fan chart forecast of chocolate confectionery, at current prices, 2012-2022
          • Overall purchase of chocolate nearly universal
            • Figure 2: Chocolate purchases, February 2018
          • Purchasers tend to stay with familiar types
            • Figure 3: Chocolate behaviors, February 2018
          • The opportunities
            • Younger purchasers more likely to buy on impulse, look for new types
              • Figure 4: Chocolate behaviors, by age, February 2018
            • Mini-size form draws interest, could encourage munching, sharing
              • Figure 5: Interest in chocolate concepts, February 2018
            • Younger adults like the same types of chocolate they did as kids
              • Figure 6: Attitudes toward chocolate, by age, February 2018
            • What it means
            • The Market – What You Need to Know

              • Modest, mostly steady growth for chocolate confectionery
                • Boxes, bags, and bars account for two thirds of chocolate sales
                • Market Size and Forecast

                  • Modest, mostly steady growth for chocolate confectionery
                    • Figure 7: Total US retail sales and fan chart forecast of chocolate confectionery, at current prices, 2012-2022
                    • Figure 8: Total US sales and forecast of chocolate confectionery, at current prices, 2012-22
                • Market Breakdown

                  • Boxes, bags, and bars account for two thirds of chocolate sales
                    • Figure 9: Share of chocolate confectionery, by segment, 2017
                  • Seasonal chocolate small but gaining share
                    • Figure 10: Sales of chocolate confectionery, by segment, 2012-17
                • Market Perspective

                  • Other sweet, indulgent categories generate modest growth
                    • Cookies
                      • Ice cream
                      • Market Factors

                        • Obesity epidemic may dampen chocolate consumption
                          • Snacking continues to grow more prevalent
                            • Figure 11: Snacking frequency, March 2017
                        • Key Players – What You Need to Know

                          • Seasonal themes, especially Halloween, continue to drive growth
                            • M&M’s accelerates growth with new varieties
                              • Small premium bars from small companies a growing part of category
                                • To re-energize segment, sugar-free chocolate leader reformulates with stevia
                                  • Reducing sugar through sugar innovation
                                  • Company Sales of Chocolate Confectionery

                                    • Hershey maintains lead in chocolate, launches indulgent new treats
                                      • Ferrero moves into top four with Nestlé confectionery acquisition
                                        • Company sales of chocolate confectionery
                                          • Figure 12: Multi-outlet sales of chocolate confectionery, by leading companies, rolling 52 weeks 2016 and 2017
                                      • What’s Working?

                                        • Seasonal themes, especially Halloween, continue to drive growth
                                          • M&M’s accelerates growth with new varieties
                                            • M&M’s Caramel Chocolate
                                              • Hershey’s Cookie Layer Crunch combines familiar tastes and textures
                                                • Small premium bars from small companies a growing part of category
                                                • What’s Struggling?

                                                  • To re-energize segment, sugar-free chocolate leader reformulates with stevia
                                                  • What’s Next?

                                                    • Reducing sugar through sugar innovation
                                                      • Functional chocolate confectionery
                                                      • The Consumer – What You Need to Know

                                                        • Overall purchase of chocolate nearly universal
                                                          • Familiarity guides most chocolate purchases
                                                            • Snacking most common of a variety of occasions
                                                              • Purchasers tend to stay with familiar types, but often buy on impulse
                                                                • Mini-size form draws interest, could encourage munching, sharing
                                                                  • Most okay with occasional indulgence
                                                                  • Chocolate Purchases

                                                                    • Overall purchase of chocolate nearly universal
                                                                      • Figure 13: Chocolate purchases, February 2018
                                                                    • Younger adults more likely to purchase most forms of chocolate
                                                                      • Figure 14: Chocolate purchases, by age, February 2018
                                                                    • Hispanic consumers more likely to purchase boxed chocolate
                                                                      • Figure 15: Chocolate purchases, by race/Hispanic origin, February 2018
                                                                    • Holiday themes especially motivating to Hispanic consumers
                                                                      • Figure 16: Chocolate packaging/branding/types purchased, by age, February 2018
                                                                  • Purchase Factors

                                                                    • Familiarity guides most chocolate purchases
                                                                      • Figure 17: Chocolate purchase factors, February 2018
                                                                    • Younger adults more likely to look for interesting, indulgent flavors
                                                                      • Figure 18: Chocolate purchase factors, by age, February 2018
                                                                  • Chocolate Occasions

                                                                    • Snacking most common of a variety of occasions
                                                                      • Figure 19: Chocolate occasions, February 2018
                                                                    • Younger adults more likely to give chocolate as a gift
                                                                      • Figure 20: Chocolate occasions, by age, February 2018
                                                                  • Chocolate Behaviors

                                                                    • Purchasers tend to stay with familiar types, but often buy on impulse
                                                                      • Figure 21: Chocolate behaviors, February 2018
                                                                    • Younger purchasers more likely to buy on impulse, look for new types
                                                                      • Figure 22: Chocolate behaviors, by age, February 2018
                                                                  • Interest in Chocolate Concepts

                                                                    • Mini-size form draws interest, could encourage munching, sharing
                                                                      • Figure 23: Interest in chocolate concepts, February 2018
                                                                    • Young adults more likely to report interest in flavor, ingredient concepts
                                                                      • Figure 24: Interest in chocolate concepts, by age, February 2018
                                                                  • Attitudes toward Chocolate

                                                                    • Most okay with occasional indulgence
                                                                      • Most see value in premium quality chocolate
                                                                        • Figure 25: Attitudes toward chocolate, February 2018
                                                                      • Younger adults like the same types of chocolate they did as kids
                                                                        • Older adults more likely to be concerned about sugar
                                                                          • Figure 26: Attitudes toward chocolate, by age, February 2018
                                                                      • Appendix – Data Sources and Abbreviations

                                                                        • Data sources
                                                                          • Sales data
                                                                            • Fan chart forecast
                                                                              • Consumer survey data
                                                                                • Abbreviations and terms
                                                                                  • Abbreviations
                                                                                    • Terms
                                                                                    • Appendix – The Market

                                                                                        • Figure 27: Total US retail sales and forecast of chocolate confectionery, at inflation-adjusted prices, 2012-22
                                                                                        • Figure 28: Total US retail sales and forecast of box/bag/bar <3.5oz, at current prices, 2012-22
                                                                                        • Figure 29: Total US retail sales and forecast of box/bag/bar >3.5oz, at current prices, 2012-22
                                                                                        • Figure 30: Total US retail sales and forecast of snack size, at current prices, 2012-22
                                                                                        • Figure 31: Total US retail sales and forecast of gift box, at current prices, 2012-22
                                                                                        • Figure 32: Total US retail sales and forecast of seasonal chocolate, at current prices, 2012-22
                                                                                        • Figure 33: Total US retail sales and forecast of sugar-free chocolate, at current prices, 2012-22
                                                                                        • Figure 34: Multi-outlet sales of seasonal chocolate confectionery, by season, 2012-17
                                                                                        • Figure 35: Total US retail sales of chocolate confectionery, by channel, at current prices, 2012-17
                                                                                    • Appendix – Key Players

                                                                                        • Figure 36: Multi-outlet sales of chocolate bars/bags/boxes <3.5oz, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                        • Figure 37: Multi-outlet sales of chocolate bars/bags/boxes >3.5oz, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                        • Figure 38: Multi-outlet sales of snack size chocolate, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                        • Figure 39: Multi-outlet sales of gift box chocolate, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                        • Figure 40: Multi-outlet sales of seasonal chocolate, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                        • Figure 41: Multi-outlet sales of sugar-free chocolate, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                        • Figure 42: Chocolate launches, by leading claims, 2012-17
                                                                                        • Figure 43: Chocolate launches, by launch type, 2012-17
                                                                                        • Figure 44: Chocolate launches, by leading flavor components, 2012-17