Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Chocolate Confectionery market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Beth Bloom, Associate Director - Food & Drink, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Dollar sales of chocolate confectionery continued to grow in 2015, albeit at a tempered pace compared to previous years. The indulgence category has avoided steep losses, even as consumers place an increased importance on health.
Associate Director - Food & Drink
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report covers the following issues:
- Pace of dollar sales growth slows
- More than a quarter of consumers are buying less chocolate than a year ago
- Snack size, gift box, sugar-free segments struggle
For the purposes of this Report, Mintel has used the following definitions:
This Report covers chocolate confectionery products including those in bar, bag, and box form, and those sold year-round or seasonally for holidays. Primarily this includes chocolate that is sold in grocery outlets, such as supermarkets (conventional and natural), mass merchandisers, drug stores, and convenience stores. However, the Report also covers chocolate confectionery that is sold in specialty chocolate shops operated by Godiva, Lindt, and Ghirardelli.
For purposes of this Report, Mintel has segmented the chocolate confectionery market as follows:
- Bars/bags/boxes weighing 3.5 oz or more – excludes seasonal candies
- Bars/bags/boxes weighing less than 3.5 oz – includes novelty candies; excludes seasonal candies
- Seasonal – chocolate confections marketed for a specific holiday (eg, Halloween, Easter)
- Snack size – also known as fun size, sold in multicount bags/boxes
- Gift boxes – a variety of chocolates packaged in a box with most or all of the individual pieces presented unwrapped; excludes gift-boxed seasonal chocolates
- Sugar-free – chocolate confectionery sweetened with sugar alcohol or a sugar substitute.